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Services","bus-shelter-advertising-services",{"id":1071,"documentId":1072,"slug":1073},425,"m3llcs0n423s4m4h3wzlmvn1","transit-outdoor-advertising-services",{"pagination":1075},{"page":1076,"pageSize":1077,"pageCount":1076,"total":767},1,50,{"data":1079,"meta":1171},[1080],{"id":1081,"documentId":1082,"main_image_alt":1083,"thumb_image_alt":1083,"snippet":1084,"services_comma_separated":1085,"tags_comma_separated":1086,"categories_comma_separated":1087,"top_blogs":1088,"popular_posts":1088,"slug":1089,"createdAt":100,"updatedAt":100,"publishedAt":100,"blog_thumb_img":1090,"seo":1122,"blog":1149},260,"cuyst3sv02rn2xqi97m383k4","Large outdoor advertisement for PokerBaazi displayed on a metro station wall above a busy street with cyclists, pedestrians, and vehicles. Overlay text reads “How PokerBaazi Used Advertising to Redefine Poker as a Sport of Skills” with Vigyapan Mart branding, emphasizing impactful brand positioning through outdoor advertising.","PokerBaazi redefined poker in India through bold advertising and metro branding, proving it’s a game of skill. Their campaign sparked nationwide recognition, changing public opinion and boosting daily app installs.","ooh-outdoor-advertising-services; metro-station-advertising-services; outdoor-billboard-advertising-services; static-outdoor-advertising-services; outdoor-hoarding-advertising-services","outdoor-ads; metro-ads; billboard-ads; physical-billboard-ads; static-billboards-ads; hoarding-ads; advertising-tips; advertising-campaigns; advertising-methods","ooh-advertising",false,"how-pokerbaazi-used-advertising-to-redefine-poker-as-a-sport-of-skills",{"id":1091,"documentId":1092,"name":1093,"alternativeText":1094,"caption":1094,"focalPoint":1094,"width":1095,"height":822,"formats":1096,"hash":1117,"ext":1098,"mime":1102,"size":1118,"url":1119,"previewUrl":1094,"provider":1120,"provider_metadata":1094,"createdAt":1121,"updatedAt":1121,"publishedAt":1121},9064,"wj4plytearbxgws7iwpk9ag8","685a51bd5e15b79dde465869_How%20PokerBaazi%20Used%20Advertising%20to%20Redefine%20Poker%20as%20A%20Sport%20of%20Skills.png",null,630,{"small":1097,"thumbnail":1108},{"ext":1098,"url":1099,"etag":1100,"hash":1101,"mime":1102,"name":1103,"path":1094,"size":1104,"width":1105,"height":1106,"sizeInBytes":1107},".png","https:\u002F\u002Fmedia-assets.admudra.com\u002Fsmall_685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988.png","8f7b38189ec11f5bcabd21d9217a3192","small_685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988","image\u002Fpng","small_685a51bd5e15b79dde465869_How%20PokerBaazi%20Used%20Advertising%20to%20Redefine%20Poker%20as%20A%20Sport%20of%20Skills.png",199.18,500,317,199181,{"ext":1098,"url":1109,"etag":1110,"hash":1111,"mime":1102,"name":1112,"path":1094,"size":1113,"width":1114,"height":1115,"sizeInBytes":1116},"https:\u002F\u002Fmedia-assets.admudra.com\u002Fthumbnail_685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988.png","5dc2546971666645ecdea9c9a4d1ecf6","thumbnail_685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988","thumbnail_685a51bd5e15b79dde465869_How%20PokerBaazi%20Used%20Advertising%20to%20Redefine%20Poker%20as%20A%20Sport%20of%20Skills.png",56.87,245,156,56874,"685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988",76.88,"https:\u002F\u002Fmedia-assets.admudra.com\u002F685a51bd5e15b79dde465869_How_20_Poker_Baazi_20_Used_20_Advertising_20to_20_Redefine_20_Poker_20as_20_A_20_Sport_20of_20_Skills_323daeb988.png","aws-s3","2026-04-13T11:23:46.546Z",{"id":1123,"meta_title":1124,"meta_description":1125,"og_title":1126,"og_description":1127,"canonical_url":1128,"keywords":1094,"meta_robots":1129,"structured_json_ld":1130,"og_img":1094},12920,"How PokerBaazi Used Advertising to Redefine Poker as a Skill Game","PokerBaazi’s bold ad campaigns redefined poker in India, positioning it as a game of skill and reshaping the real money gaming landscape","PokerBaazi’s Game-Changing Campaign: Poker is a Sport of Skills","PokerBaazi’s advertising and metro branding efforts, with Shahid Kapoor and Vigyapan Mart, redefined poker in India from a game of luck to a sport of skill and strategy.","https:\u002F\u002Fwww.vigyapanmart.com\u002Fblogs\u002Fhow-pokerbaazi-used-advertising-to-redefine-poker-as-a-sport-of-skills","index, follow",{"url":1128,"name":1131,"@type":1132,"image":1133,"author":1136,"@context":1140,"headline":1131,"keywords":1141,"publisher":1142,"inLanguage":1145,"articleBody":1084,"description":1146,"dateModified":1147,"datePublished":1148},"How PokerBaazi Used Advertising to Redefine Poker as A Sport of Skills?","BlogPosting",{"url":1134,"@type":1135,"caption":1083},"","ImageObject",{"url":1137,"name":1138,"@type":1139},"https:\u002F\u002Fwww.vigyapanmart.com\u002F","Vigyapan Mart","Organization","https:\u002F\u002Fschema.org","OOH advertising, smart city benches, solar-powered screens, ambient urban advertising, DOOH, outdoor advertising, Delhi NCR",{"url":1137,"logo":1143,"name":1138,"@type":1139},{"url":1144,"@type":1135},"https:\u002F\u002Fcdn.prod.website-files.com\u002F6591650e3a320cb81caa63a2\u002F684c65e70f75ee0057fbf753_VMPL_Logo_White.png","en-IN","PokerBaazi transformed poker’s image in India through skill-centric advertising, a strong metro presence, and modern branding. Collaborating with Vigyapan Mart and Shahid Kapoor, the campaign repositioned poker as a skillful sport, boosting visibility and app downloads significantly.","2026-04-13T11:23:46.576Z","2026-04-13T11:23:46.561Z",[1150,1153,1160],{"__component":1151,"id":1152,"blog_title":1131,"blog_description":1146},"blog.header",8911,{"__component":1154,"id":1155,"img_set_ind":1156},"shared.single-image",261,{"id":1091,"documentId":1092,"name":1093,"alternativeText":1094,"caption":1094,"focalPoint":1094,"width":1095,"height":822,"formats":1157,"hash":1117,"ext":1098,"mime":1102,"size":1118,"url":1119,"previewUrl":1094,"provider":1120,"provider_metadata":1094,"createdAt":1121,"updatedAt":1121,"publishedAt":1121},{"small":1158,"thumbnail":1159},{"ext":1098,"url":1099,"etag":1100,"hash":1101,"mime":1102,"name":1103,"path":1094,"size":1104,"width":1105,"height":1106,"sizeInBytes":1107},{"ext":1098,"url":1109,"etag":1110,"hash":1111,"mime":1102,"name":1112,"path":1094,"size":1113,"width":1114,"height":1115,"sizeInBytes":1116},{"__component":1161,"id":1162,"content_set_rich_text":1163},"shared.rich-text-block",12323,[1164],{"type":1165,"children":1166},"paragraph",[1167],{"code":1168,"text":1169,"type":1170},true,"\u003Cp id=\"\">PokerBaazi is India’s leading Poker gaming platform with over 3 million active users. The platform offers a wide array of Poker games, suitable for all noobs & pro-level players. Moreover, PokerBaazi has not limited itself to entertainment and organizes online tournaments for players of all skill levels, offering cash prizes up to 2 Cr INR.\u003C\u002Fp>\u003Cp id=\"\">But why should every marketer need to analyze PokerBaazi & its empire in India? What’s so special about them? Poker has always been in doubt of being a game of LUCK & CHANCE, often accused of milking money from pockets. But the truth has always been 180-degrees against the common belief. Poker is a skill-centered game that relies on real-life skills, observation, and practice. PokerBaazi broke the chains of the old ideas and brought the sun to Poker's true side.\u003C\u002Fp>\u003Ch2 id=\"\">Changing Perception: How PokerBaazi Presented Poker as A Skill-based Sport?\u003C\u002Fh2>\u003Cp id=\"\">‍\u003C\u002Fp>\u003Cfigure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-normal\" data-rt-type=\"image\" data-rt-align=\"normal\" data-rt-max-width=\"\">\u003Cdiv id=\"\">\u003Cimg src=\"https:\u002F\u002Fcdn.prod.website-files.com\u002F682dfaef4c116b8031911e19\u002F685a535b69f256c441307f42_Pokerbaazi.png\" loading=\"lazy\" alt=\"__wf_reserved_inherit\" width=\"auto\" height=\"auto\" id=\"\">\u003C\u002Fdiv>\u003C\u002Ffigure>\u003Cp id=\"\">The common Indian land has always seen Poker like other fantasy games, associating it with the ‘LUCKY YOU’ terms, but PokerBaazi re-established it as a sport where LUCK is not the deciding factor, SKILLS are!\u003C\u002Fp>\u003Ch3 id=\"\">Check some examples of the skills used in Poker-\u003C\u002Fh3>\u003Cul id=\"\">\u003Cli id=\"\">Quick thinking with good memory recall.\u003C\u002Fli>\u003Cli id=\"\">Keen observance.\u003C\u002Fli>\u003Cli id=\"\">Outsmarting opponents.\u003C\u002Fli>\u003Cli id=\"\">Reading people.\u003C\u002Fli>\u003Cli id=\"\">Calculating on the go.\u003C\u002Fli>\u003Cli id=\"\">Act under pressure.\u003C\u002Fli>\u003Cli id=\"\">Calling a Bluff.\u003C\u002Fli>\u003C\u002Ful>\u003Cp id=\"\">These are some of the essential life skills that one needs to enjoy success in life especially if you live in one of the most diverse countries- India. Unlike other fantasy & lottery-based games, PokerBaazi stood strong with its ideology in public and Indian courts, proving Poker a legitimate sport of pure skills. This changed the way poker used to be seen in the land; however, the messages needed to go public, strengthening the brand's position among the Indian commoners.\u003C\u002Fp>\u003Ch2 id=\"\">PokerBaazi ‘Tu Poker Khelta Hai Kya?’ Advertising Campaign - A Redefining Idea for the Game of Poker\u003C\u002Fh2>\u003Cp id=\"\">PokerBaazi wanted to present Poker games in a different shade, winning the trust of the Indian people and redefining the game for them. But before everything, the brand needed to win conscious attention at first sight. Now the question was- How to Pull That Off?\u003C\u002Fp>\u003Cp id=\"\">Here are a few things that went right!\u003C\u002Fp>\u003Cul id=\"\">\u003Cli id=\"\">PokerBaazi has created an easy & user-friendly interface.\u003C\u002Fli>\u003Cli id=\"\">The brand has launched a wide range of games for players of all skill levels.\u003C\u002Fli>\u003Cli id=\"\">Players get a chance to participate in online tournaments offering Cash Prizes, Discounts, Offers, and Attractive Deals.\u003C\u002Fli>\u003C\u002Ful>\u003Cp id=\"\">Now, coming to the advertisement part, the brand launched an advertising campaign with \u003Cstrong id=\"\">Shahid Kapoor\u003C\u002Fstrong> on May 1, 2024, during the airing of the Indian Premier League on JIO. The tagline was ‘\u003Cstrong id=\"\">Tu Poker Khelta Hai Kya\u003C\u002Fstrong>?’. \u003C\u002Fp>\u003Cp id=\"\">The campaign featured several real-life scenarios where Shahid Kapoor solves problems with quirky & fun approaches, establishing a message ‘\u003Cstrong id=\"\">Jo Life Me Khelta Hai, Wo Poker Bhi Khel Sakta Hai\u003C\u002Fstrong>’. The ads immediately gained a positive response as they featured a familiar face and were fun and quirky. But was that enough?\u003C\u002Fp>\u003Cp id=\"\">‍\u003C\u002Fp>\u003Ch2 id=\"\">Outdoor Metro Advertising Campaign- The Urban Takeover Made PokerBaazi A Premium Brand Like Never Before\u003C\u002Fh2>\u003Cp id=\"\">‍\u003C\u002Fp>\u003Cfigure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-normal\" data-rt-type=\"image\" data-rt-align=\"normal\">\u003Cdiv id=\"\">\u003Cimg src=\"https:\u002F\u002Fcdn.prod.website-files.com\u002F682dfaef4c116b8031911e19\u002F685a53c428e4c952c328dd17_pokerbaazi%20a%20premium%20brand.png\" loading=\"lazy\" alt=\"__wf_reserved_inherit\" width=\"auto\" height=\"auto\" id=\"\">\u003C\u002Fdiv>\u003C\u002Ffigure>\u003Cp id=\"\">PokerBaazi and Vigyapan Mart started their partnership in 2023 to run \u003Ca href=\"https:\u002F\u002Fwww.vigyapanmart.com\u002Fservices\u002Fooh-outdoor-advertising-services\" id=\"\">outdoor advertising campaigns\u003C\u002Fa> to cut through the market, attract viewers every time they pass through, and establish a strong brand recall. What were the agendas for the outdoor advertising campaign?\u003C\u002Fp>\u003Cul id=\"\">\u003Cli id=\"\">Establish Poker as a game of skills in the Indian land, giving it the due attraction it deserves.\u003C\u002Fli>\u003Cli id=\"\">Boost brand visibility through advertising in high-footfall regions.\u003C\u002Fli>\u003Cli id=\"\">Establish PokerBaazi’s positioning as a market leader in the industry.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"\">PokerBaazi X Vigyapan Mart: Timeline & Impact of the Outdoor Advertising\u003C\u002Fh2>\u003Cp id=\"\">The brand aimed to connect with the audience in grand ways so instead of choosing conventional advertising methods, the duo decided to pull up some bold strings. They took over the Metro Stations completely, from walls to pillars, digital signs to billboards; not a single corner was left.\u003C\u002Fp>\u003Cp id=\"\">The outdoor advertising campaign started in May 2023 and is still ongoing, allowing everyday commuters to notice the creative ads and recall the brand's core message. The aim was simple- to make it impossible to ignore PokerBaazi, and even harder to misunderstand the message!\u003C\u002Fp>\u003Cdiv data-rt-embed-type='true'>\u003Cstyle>\n.table_component {\n    overflow: auto;\n    width: 100%;\n}\n.table_component table {\n    border: 1px solid #FF7043;\n    width: 100%;\n    border-collapse: collapse;\n    text-align: left;\n}\n.table_component th {\n    border: 1px solid #FF7043;\n    background-color: #FF7043;\n    color: #ffffff;\n    padding: 8px;\n}\n.table_component td {\n    border: 1px solid #FF7043;\n    background-color: #ffffff;\n    color: #000000;\n    padding: 8px;\n}\n\u003C\u002Fstyle>\n\n\u003Cdiv class=\"table_component\" role=\"region\" tabindex=\"0\">\n  \u003Ctable>\n    \u003Cthead>\n      \u003Ctr>\n        \u003Cth>Location Covered\u003C\u002Fth>\n        \u003Cth>Installation Date\u003C\u002Fth>\n      \u003C\u002Ftr>\n    \u003C\u002Fthead>\n    \u003Ctbody>\n      \u003Ctr>\n        \u003Ctd>Sultanpur Metro Station\u003C\u002Ftd>\n        \u003Ctd>May 2023\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Arjan Garh Metro Station\u003C\u002Ftd>\n        \u003Ctd>September 2023\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Ghitorni Metro Station\u003C\u002Ftd>\n        \u003Ctd>September 2023\u003C\u002Ftd>\n      \u003C\u002Ftr>\n      \u003Ctr>\n        \u003Ctd>Laxmi Nagar Metro Station\u003C\u002Ftd>\n        \u003Ctd>January 2025\u003C\u002Ftd>\n      \u003C\u002Ftr>\n    \u003C\u002Ftbody>\n  \u003C\u002Ftable>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp id=\"\"> \u003C\u002Fp>\u003Ch2 id=\"\">\u003Cstrong id=\"\">Types of Ads Used\u003C\u002Fstrong>\u003C\u002Fh2>\u003Col id=\"\">\u003Cli id=\"\">Full-Station Branding\u003C\u002Fli>\u003Cli id=\"\">Wall Wraps and Pillar Covers\u003C\u002Fli>\u003Cli id=\"\">External Hoardings\u003C\u002Fli>\u003Cli id=\"\">Billboards\u003C\u002Fli>\u003Cli id=\"\">Wall Graffiti\u003C\u002Fli>\u003C\u002Fol>\u003Cp id=\"\">PokerBaazi launched its first metro station outdoor advertising campaign in May 2023 at \u003Cstrong id=\"\">Sultanpur Metro Station\u003C\u002Fstrong>, which is in proximity to the PokerBaazi headquarters as well. Within a few weeks, the daily app downloads increased and showed promising results. In September 2023, Vigyapan Mart & PokerBaazi took over \u003Cstrong id=\"\">Arjan Garh Metro Station\u003C\u002Fstrong> & \u003Cstrong id=\"\">Ghitorni Metro Station\u003C\u002Fstrong> which are next to the \u003Cstrong id=\"\">Sultanpur Metro Station\u003C\u002Fstrong>. In January 2025, the duo did the same at \u003Cstrong id=\"\">Laxmi Nagar Metro Station\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp id=\"\">Currently, they are operating in all four Metro Stations simultaneously, engaging with lakhs of travelers & commuters each day. This is a huge deal because the complete takeover leaves no room for ignoring the message. Repetitive advertising strengthens brand recall, familiarizing people with the brand's color, logo, and message.\u003C\u002Fp>\u003Ch2 id=\"\">Creative Direction: How Vigyapan Mart Made the Advertising Campaign Appealing to Modern Audience?\u003C\u002Fh2>\u003Cp id=\"\">The\u003Ca href=\"https:\u002F\u002Fwww.vigyapanmart.com\u002Fblogs\u002Fbest-ideas-for-outdoor-advertisement-campaigns\"> advertising campaign\u003C\u002Fa> ‘\u003Cstrong id=\"\">Tu Poker Khelta Hai Kya?\u003C\u002Fstrong>’ became a hit and attracted a lot of attention everywhere. Now the question is- what did the creative agency do right? Vigyapan Mart's creative team made the advertising unique and attractive for young adults & working people. Instead of conventional cards or chips, they went with premium colors, textures, typography, and storytelling, creating an advertising campaign that is: \u003C\u002Fp>\u003Cul id=\"\">\u003Cli id=\"\">Aspirational\u003C\u002Fli>\u003Cli id=\"\">Modern \u003C\u002Fli>\u003Cli id=\"\">Cool\u003C\u002Fli>\u003Cli id=\"\">Bold, and\u003C\u002Fli>\u003Cli id=\"\">Confident\u003C\u002Fli>\u003C\u002Ful>\u003Cp id=\"\">The unique choices of colors, design, and texture for the advertising campaign created a fun, cool, and engaging vibe, immediately catching the commuter’s attention. The \u003Ca href=\"https:\u002F\u002Fwww.vigyapanmart.com\u002Farticles\u002Fa-comprehensive-guide-to-billboard-ooh-advertising\">billboards \u003C\u002Fa>also showed a less-used Tagline ‘\u003Cstrong id=\"\">Tu Poker Nahi Khelta Kya?\u003C\u002Fstrong>’\u003Cstrong id=\"\"> \u003C\u002Fstrong>alongside the regular digital & media advertising campaign.\u003C\u002Fp>\u003Cfigure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-normal\" data-rt-type=\"image\" data-rt-align=\"normal\">\u003Cdiv id=\"\">\u003Cimg src=\"https:\u002F\u002Fcdn.prod.website-files.com\u002F682dfaef4c116b8031911e19\u002F685a5434571157d3c53060ef_pokerbazi_.png\" loading=\"lazy\" alt=\"__wf_reserved_inherit\" width=\"auto\" height=\"auto\" id=\"\">\u003C\u002Fdiv>\u003C\u002Ffigure>\u003Ch2 id=\"\">How Did The Advertising Campaign Perform?\u003C\u002Fh2>\u003Cp id=\"\">The advertising campaign used digital, media, and outdoor advertising methods to boost visibility in both online and offline worlds, ensuring the viewers of its omnipresence. The audience familiarized with the brand & its message, accepting the idea of Poker being a legitimate & skill-based sport for all.\u003C\u002Fp>\u003Cp id=\"\">As a result, PokerBaazi saw an approximate 18-22% increment in the daily app installation. Moreover, considering the industry patterns & app engagement trends, experts have estimated a 10-15% growth in the post-campaign phase. However, the actual profit is still being assessed.\u003C\u002Fp>\u003Ch2 id=\"\">Conclusion\u003C\u002Fh2>\u003Cp id=\"\">Indian land has always assumed Poker as gambling and PokerBaazi wanted to change that. Therefore, they launched advertising campaigns to reposition the game in a new light, presenting it as a skill-based sport. \u003C\u002Fp>\u003Cp id=\"\">PokerBaazi launched the campaign ‘\u003Cstrong id=\"\">Tu Poker Khelta Hai Kya?\u003C\u002Fstrong>’ that soon became a vibe among youngsters, presenting the brand as quirky, fun, and welcoming. The media and digital campaigns were complemented by \u003Ca href=\"https:\u002F\u002Fwww.vigyapanmart.com\u002Farticles\u002Fa-comprehensive-guide-to-out-of-home-advertising\" id=\"\">outdoor advertising\u003C\u002Fa> that covered the entire Metro Stations of Sultanpur, Arjan Garh, Ghitorni, and Laxmi Nagar. Instead of going with the conventional advertising installations, PokerBaazi in association with Vigyapan Mart transformed the metro stations completely, making it impossible for people to ignore Poker.\u003C\u002Fp>\u003Cp id=\"\">As a result of the constant Metro Advertising, commuters & travelers get familiarized with PokerBaazi as a brand & its message - ‘\u003Cstrong id=\"\">Tu Poker Khelta Hai Kya?\u003C\u002Fstrong>’ and ‘\u003Cstrong id=\"\">Tu Poker Nahi Khelta Hai Kya?\u003C\u002Fstrong>’ (Less used tagline). PokerBaazi saw up to 22% increment in daily app downloads.\u003C\u002Fp>\u003Cp id=\"\">Want to position your brand with a story that changes public perception? Connect with \u003Ca href=\"https:\u002F\u002Fwww.vigyapanmart.com\" id=\"\">\u003Cstrong id=\"\">Vigyapan Mart\u003C\u002Fstrong>\u003C\u002Fa> today.\u003C\u002Fp>\u003Cp id=\"\">‍\u003C\u002Fp>","text",{"pagination":1172},{"page":1076,"pageSize":1173,"pageCount":1076,"total":1076},25]