[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$flgqk9TQP7_AIT7rn5EZsGNL7dQyile1bKApqQfAM-_g":3,"$f9V5cZGV1_IJUGnqVqOgfknSJhNJQhuSz-ycUjRjCDmw":61},{"data":4,"meta":56},[5,32],{"id":6,"documentId":7,"word_name":8,"word_meaning":9,"slug":31},222,"lr3refzhyr9tz2no4v05lwp8","Outdoor Advertising",[10,16,28],{"type":11,"children":12},"paragraph",[13],{"text":14,"type":15},"Every ad that you see outside your home is a form of outdoor advertising. Outdoor advertising uses public space to promote a brand’s product or services. Some major outdoor ads are billboards, banners, bus advertisements, Metro ads, etc. Notably, new OOH ads include digital screens to show dynamic ads.","text",{"type":11,"children":17},[18,20,26],{"text":19,"type":15},"",{"url":21,"type":22,"children":23},"https:\u002F\u002Fwww.vigyapanmart.com\u002Fglossary\u002Fo\u002Foutdoor-advertising","link",[24],{"text":25,"type":15},"Outdoor advertising",{"text":27,"type":15},"'s primary goal is to get attention from travelers, pedestrians, and commuters. It raises brand awareness and increases foot traffic to brand stores.",{"type":11,"children":29},[30],{"text":19,"type":15},"outdoor-advertising",{"id":33,"documentId":34,"word_name":35,"word_meaning":36,"slug":55},289,"pq9yc6karv10zne9reatyzis","Online Advertising",[37,48,52],{"type":11,"children":38},[39,41,46],{"text":40,"type":15},"Online advertising includes all promotional materials on digital platforms such as search engines, social media, websites, email, and more. It’s a broad category of advertising that involves several formats such as display ads, video ads, sponsored content, and ",{"url":42,"type":22,"children":43},"https:\u002F\u002Fwww.vigyapanmart.com\u002Fservices\u002Fpay-per-click-ppc-ads-services",[44],{"text":45,"type":15},"pay-per-click",{"text":47,"type":15}," (PPC) campaigns to reach their targeted audiences.",{"type":11,"children":49},[50],{"text":51,"type":15},"Unlike traditional advertising, online advertising provides measurable results through analytics tools. It tracks performance metrics such as impressions, clicks, conversions, and ROI. As consumers shift to digital platforms for all their requirements, brands use online advertising for reach and improved engagement.",{"type":11,"children":53},[54],{"text":19,"type":15},"online-advertising",{"pagination":57},{"start":58,"limit":59,"total":60},0,100,2,{"data":62,"meta":415},[63,107,166,190,229,263,312,366],{"id":64,"documentId":65,"main_category_name":66,"sub_services":67,"main_service":103},6,"tkhwpb0uz8r6n1m7mwo7kxx6","Retail & Shopper Marketing",[68,73,78,83,88,93,98],{"id":69,"documentId":70,"category_heading":71,"slug":72},437,"wmp464ot8wvx4dq1ytqgxf1a","Supermarket Advertising Services","supermarket-advertising-services",{"id":74,"documentId":75,"category_heading":76,"slug":77},365,"sbc3aqrt5gybdf5qejz8pxu9","In Shop Activation Services","in-shop-activation-services",{"id":79,"documentId":80,"category_heading":81,"slug":82},366,"bnuhd6u60uzghs4ktxkfdyi5","In Shop Branding Services","in-shop-branding-services",{"id":84,"documentId":85,"category_heading":86,"slug":87},438,"l5em3vs99031ddrw8a4q1uh5","Retail Visibility Services","retail-visibility-services",{"id":89,"documentId":90,"category_heading":91,"slug":92},421,"i52lzl00606xa3lke2vnnjq0","Retail Communication Services","retail-communication-services",{"id":94,"documentId":95,"category_heading":96,"slug":97},356,"kbzowgy8pogmyk8ytobdh86m","Retail Signage Advertising Services","retail-signage-advertising-services",{"id":99,"documentId":100,"category_heading":101,"slug":102},355,"nxfugd1w2e85btwhulzlccso","Dealer Board Advertising Services","dealer-board-advertising-services",{"id":104,"documentId":105,"slug":106},436,"nh16jw6wjau7q4e7h2fmp50u","retail-branding-marketing-services",{"id":108,"documentId":109,"main_category_name":110,"sub_services":111,"main_service":162},8,"gc7zb239686smbw447p05f5w","BTL & Experiential Marketing",[112,117,122,127,132,137,142,147,152,157],{"id":113,"documentId":114,"category_heading":115,"slug":116},375,"yjrpfobw1tdmf0bbirlc426p","Guerrilla Marketing Services","guerrilla-marketing-services",{"id":118,"documentId":119,"category_heading":120,"slug":121},374,"z4xnyrhe1ejw02nudxlsvony","Experiential Marketing Services","experiential-marketing-services",{"id":123,"documentId":124,"category_heading":125,"slug":126},328,"w6oft75u8nvdcamh0rmi70i8","Product Sampling & Demonstration Services","product-sampling-and-demonstration-services",{"id":128,"documentId":129,"category_heading":130,"slug":131},369,"nm3e979jym4jn9hz2sbfe0fm","RWA Activation Services","rwa-activation-services",{"id":133,"documentId":134,"category_heading":135,"slug":136},368,"pdixwikvbkg5o0c0uprzg3il","Mall Activation Services","mall-activation-services",{"id":138,"documentId":139,"category_heading":140,"slug":141},364,"wpfpjfxlus1i60k207fjb1d1","Joggers Park & Gym Activation Services","joggers-park-and-gym-activation-services",{"id":143,"documentId":144,"category_heading":145,"slug":146},363,"ibrw5713fhag7242l5dba558","School & College Activation Services","school-and-college-activation-services",{"id":148,"documentId":149,"category_heading":150,"slug":151},359,"z1628rz4cg6wbbenq3koe2m0","Flash Mob Services","flash-mob-services",{"id":153,"documentId":154,"category_heading":155,"slug":156},362,"wjvtyiw0penn8c7j83mjs5m9","Look Walker Activation Services","look-walker-activation-services",{"id":158,"documentId":159,"category_heading":160,"slug":161},367,"j6txje1zrq0j9aqyd1sd1wvs","Payroll Management Services","payroll-management-services",{"id":163,"documentId":164,"slug":165},400,"a4c0otjd6twqw2vbjw9lowcy","btl-activities-marketing-services",{"id":167,"documentId":168,"main_category_name":169,"sub_services":170,"main_service":186},10,"nyx3oq7g6me8hdr1s2ijrgqa","Rural Marketing",[171,176,181],{"id":172,"documentId":173,"category_heading":174,"slug":175},349,"cmwwgcgk23z0kopk8gwy2hng","Rural Van Canvassing Services","rural-van-canvassing-services",{"id":177,"documentId":178,"category_heading":179,"slug":180},357,"nalayya70cnzhgscf2n0hk2e","Rural Mela & Fair Activation Services","rural-mela-and-fair-activation-services",{"id":182,"documentId":183,"category_heading":184,"slug":185},348,"u0218fa37fo22w5wghm8svb7","HAAT Activation Advertising Services","haat-activation-advertising-services",{"id":187,"documentId":188,"slug":189},382,"fplso0p6pxiti1yoq7h1fttf","rural-marketing-services",{"id":191,"documentId":192,"main_category_name":193,"sub_services":194,"main_service":225},12,"mixh21jkeqf6zht2v8stpyl3","Events & Exhibitions",[195,200,205,210,215,220],{"id":196,"documentId":197,"category_heading":198,"slug":199},354,"kgfn6aaf5ijwf6xssdbk7424","Stall Fabrication Services","stall-fabrication-services",{"id":201,"documentId":202,"category_heading":203,"slug":204},353,"bwmlyo75s16q5q7umryhmm6p"," Products Launch Event Management Services","products-launch-event-management-services",{"id":206,"documentId":207,"category_heading":208,"slug":209},435,"nmsqfciwn3rjyohd5x5i4jz0","Dealer & Retailer Meet Event Management Services","dealer-and-retailer-meet-event-management-services",{"id":211,"documentId":212,"category_heading":213,"slug":214},351,"cfnrpu7r0d5db86netsxcro4","Corporate Events and Conference Event Management Services","corporate-events-and-conference-event-management-services",{"id":216,"documentId":217,"category_heading":218,"slug":219},350,"ly0mg4enfrusc4a5k9i8vsls","Interior Design & Fabrication Services","interior-design-and-fabrication-services",{"id":221,"documentId":222,"category_heading":223,"slug":224},335,"eeu7diwxzt0419uqiggxunvy","Nukkad Natak & Plays Outdoor Advertising Services","nukkad-natak-and-plays-outdoor-advertising-services",{"id":226,"documentId":227,"slug":228},391,"jnmf6idizkedlg38my2eqe6e","event-exhibition-marketing-services",{"id":230,"documentId":231,"main_category_name":232,"sub_services":233,"main_service":259},14,"anmy6qihwyj4l0ot5f5hf1xi","Digital Marketing",[234,239,244,249,254],{"id":235,"documentId":236,"category_heading":237,"slug":238},445,"v0083ki0wol1r9b75vutf6e3","SEO Services","search-engine-optimization-seo-services",{"id":240,"documentId":241,"category_heading":242,"slug":243},380,"rany14dx26jxhm5y603v7o38","Social Media Marketing (SMM) Services","social-media-marketing-smm-services",{"id":245,"documentId":246,"category_heading":247,"slug":248},385,"gscud62qazuhnlb9mxldinrz","Pay Per Click (PPC) Ads Services","pay-per-click-ppc-ads-services",{"id":250,"documentId":251,"category_heading":252,"slug":253},395,"o5zvdoumfubzb9wvdfjq3ymi","Content Marketing Services","content-marketing-services",{"id":255,"documentId":256,"category_heading":257,"slug":258},384,"jo3zp8dxojad4tvzqyliqnwa","Performance Marketing Services","performance-marketing-services",{"id":260,"documentId":261,"slug":262},432,"vyb6w4z3fkq920fursqs6r3i","digital-marketing-services",{"id":264,"documentId":265,"main_category_name":266,"sub_services":267,"main_service":308},16,"b8we467ri0wcv2hzqeeex47d","Creative & Print",[268,273,278,283,288,293,298,303],{"id":269,"documentId":270,"category_heading":271,"slug":272},371,"sh6l1ervuqy5ymns1jq1fni1","Offset Printing and Production Services","offset-printing-and-production-services",{"id":274,"documentId":275,"category_heading":276,"slug":277},370,"dbwke2i523bdanp74nae7nn7","Digital Printing & Production Services","digital-printing-and-production-services",{"id":279,"documentId":280,"category_heading":281,"slug":282},333,"m3b8o1vr4rc0lx87elf2j19j","Brand Identity Development Services","brand-identity-development-services",{"id":284,"documentId":285,"category_heading":286,"slug":287},332,"v6bbit7m17uz5v254n21aj1k","Logo Design Services","logo-design-services",{"id":289,"documentId":290,"category_heading":291,"slug":292},331,"w4xtoub8pca85j68kle6do3t","Product Packaging Design Services","product-packaging-design-services",{"id":294,"documentId":295,"category_heading":296,"slug":297},330,"mbgfqz1tm9npcezjyqn5hdov","Collateral Design Services","collateral-design-services",{"id":299,"documentId":300,"category_heading":301,"slug":302},347,"gd64g30tikc2zkm8zoznvcqx","Media Planning & Buying Services","media-planning-and-buying-services",{"id":304,"documentId":305,"category_heading":306,"slug":307},329,"cd1whue6a3a1p00xrxkyw5y3","Idea and Concept Creation Services","idea-and-concept-creation-services",{"id":309,"documentId":310,"slug":311},372,"ejuk8gygbpqf8788lz3k6yov","creative-and-graphic-design-services",{"id":313,"documentId":314,"main_category_name":315,"sub_services":316,"main_service":362},17,"m2uoy5dc8668jb2mbabef2ev","Outdoor (OOH) Advertising ",[317,322,327,332,337,342,347,352,357],{"id":318,"documentId":319,"category_heading":320,"slug":321},337,"u3o5j446v1eftcanedk5w61c","Wall Painting- Traditional & Digital Advertising Services","wall-painting-traditional-and-digital-advertising-services",{"id":323,"documentId":324,"category_heading":325,"slug":326},446,"stk1st5rtn71hvte6rxifjdu","Static OOH Advertising Services","static-outdoor-advertising-services",{"id":328,"documentId":329,"category_heading":330,"slug":331},441,"s4zlp9qudgau3kngwrwwbnlk","Billboard Advertising Services","outdoor-billboard-advertising-services",{"id":333,"documentId":334,"category_heading":335,"slug":336},393,"ogilbd4om77l35vwk5u4ro0c","DOOH Advertising Services","digital-out-of-home-dooh-advertising-services",{"id":338,"documentId":339,"category_heading":340,"slug":341},444,"dssvdf9ivuh9x831k6b8yijw","Outdoor Signage Services","outdoor-signage-advertising-services",{"id":343,"documentId":344,"category_heading":345,"slug":346},376,"xqmfs1m7gn8nl7ozdx62r1lo","Street Furniture Advertising Services","street-furniture-advertising-services",{"id":348,"documentId":349,"category_heading":350,"slug":351},360,"yfysy8l9935bk337i57ry6xc","Unipole Advertising Services","unipole-advertising-services",{"id":353,"documentId":354,"category_heading":355,"slug":356},336,"nbymorlirlax6mcz7fmahy3o","Wall Wrap Outdoor Advertising Services","wall-wrap-outdoor-advertising-services",{"id":358,"documentId":359,"category_heading":360,"slug":361},334,"q0wtnpgwp2rocatqmgxrnyoo","Door-to-Door Activation Advertising Services","door-to-door-activation-advertising-services",{"id":363,"documentId":364,"slug":365},448,"l6cryx0gnln2vltnsgiwmtyr","ooh-outdoor-advertising-services",{"id":367,"documentId":368,"main_category_name":369,"sub_services":370,"main_service":411},20,"ww9rqcwhourk7wfn4i8lhhxc","Transit OOH Advertising",[371,376,381,386,391,396,401,406],{"id":372,"documentId":373,"category_heading":374,"slug":375},413,"ff5z923mfrgonlpjz9k52i8u","Auto Advertising Services","auto-e-rickshaw-advertising-services",{"id":377,"documentId":378,"category_heading":379,"slug":380},398,"f9j0y1wxfi5426oxclhicrzb","Bus Advertising Services","bus-advertising-services",{"id":382,"documentId":383,"category_heading":384,"slug":385},427,"ppys78nosiaz3hffc1cv2pg2","Car Advertising Services","car-advertising-services",{"id":387,"documentId":388,"category_heading":389,"slug":390},423,"qtbl72ih4j6dpyz0u1erelky","Taxi Advertising Services","taxi-cab-advertising-services",{"id":392,"documentId":393,"category_heading":394,"slug":395},434,"f84ikgvyybjngpinib67a182","Airport Advertising Services","airport-advertising-services",{"id":397,"documentId":398,"category_heading":399,"slug":400},389,"z7ewclaifofrcelp2fg84rw7","Metro Station Advertising Services","metro-station-advertising-services",{"id":402,"documentId":403,"category_heading":404,"slug":405},430,"xnozps0hd1qrg75r0qiaodsl","Metro Train Advertising Services","metro-coaches-advertising-services",{"id":407,"documentId":408,"category_heading":409,"slug":410},397,"vyh35yzmgyjmvhwkxg83ezln","Bus Shelter Advertising Services","bus-shelter-advertising-services",{"id":412,"documentId":413,"slug":414},425,"m3llcs0n423s4m4h3wzlmvn1","transit-outdoor-advertising-services",{"pagination":416},{"page":417,"pageSize":418,"pageCount":417,"total":108},1,50]