Return on Investment (ROI)

Return on Investment (ROI) is a key metric used to measure the profitability of a marketing investment. It is expressed as a direct percentage of revenue compared to expenses incurred during marketing activities. ROI in digital marketing is calculated by subtracting cost from revenue and dividing the result by total costs.

ROI is a critical indicator of overall business growth and marketing ROI performance. It evaluates campaign effectiveness across all channels, including digital advertising, OOH campaigns, and performance marketing. A high ROI indicates campaign success, while a low ROI may highlight improvement areas for brands looking to optimize their advertising spend and marketing strategy.