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Published October 24, 2026
Raymond’s ‘Mandap on Wheels’: How a Moving Wedding Mandap Is Redefining OOH Advertising?
Ethnix by Raymond's 'Mandap on Wheels' turned Gurugram roads into a live wedding venue with a moving mandap, a live band and a real ceremony. Here is how the campaign combined transit, experiential and retail OOH, and what brands can learn from it.
Published October 23, 2026
Latest OOH Campaigns from Municipal Corporation of Gurugram Partnered with Vigyapan Mart Are Raising Public Awareness
See how Vigyapan Mart designed and executed OOH campaigns for Municipal Corporation of Gurugram: Swachhata Hi Seva and Jal Shakti Abhiyan.
Published October 22, 2026
Zepto Is Turning Fandom into a Marketing Platform, Not Just Another Campaign Theme
Vigyapan Mart breaks down how Zepto’s Seoul Street turned K-culture fandom into a marketing platform and what OOH brands can learn.
Published October 16, 2026
How Much Does Outdoor Advertising Cost in Delhi NCR? A Practical Guide for 2026
Billboard advertisement on a busy Delhi NCR road, showing outdoor advertising cost factors for 2026
Published October 16, 2026
Why Are Billboards Becoming More Valuable as Digital Advertising Gets More Crowded?
As digital ads get lost in the scroll, billboards are winning back attention that can't be skipped, blocked, or ignored - here's why brands are returning to OOH.
Published October 16, 2026
How Can Brands Turn a Billboard Into a Landmark Rather Than Just Another Advertisement???
Great billboards do more than sell. They become part of the city. Here are 7 ways brands can create billboard advertising that people remember, photograph and share.
Published October 16, 2026
What Can Traffic Behaviour Tell Brands About the Right Time and Place for Billboard Advertising?
Does high traffic guarantee billboard success? No. Visibility also depends on vehicle speed, congestion, traffic direction, peak hours and audience profile. Understanding these factors helps brands pick sites where the right audience can actually notice and remember the message.
Published October 8, 2026
OOH Advertising in India: Types, Examples, Costs & Strategies for 2026
OOH (out-of-home) advertising in India is paid brand communication that reaches people outside their homes through billboards, metro and bus branding, e-rickshaws, airport screens, street furniture, retail stores, rural media and digital out-of-home (DOOH). It gives brands mass, local and regional reach, with costs depending on city, location, format, size and duration.
Published October 6, 2026
How Should Brands Choose the Right Bus Routes for Advertising?
Brands should choose bus routes based on audience, route geography, frequency, time-of-day behaviour and purchase intent. The best bus advertising route is not the busiest one, but the one where the right audience travels every day.
Published October 3, 2026
What Makes a Billboard Campaign Work Across Multiple Cities With Different Audiences?
How does a billboard campaign work across different cities? A practical framework for the core message, local relevance, location and measurement. | Vigyapan Mart
Published October 3, 2026
Vigyapan Mart Assisted Hero Homes to Engage with Thousands of Real Estate Visitors at UPITS
Vigyapan Mart hosted a brand engagement activity for Hero Homes at UPITS 2026, helping the brand connect face-to-face with real estate visitors in Greater Noida.
Published September 30, 2026
What Is Metro Station Co-Branding and Why Are Brands Investing in It?
Learn what metro station co-branding is, how brands add their name to metro stations, and why it drives repeated, high-recall commuter visibility.
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