Vigyapan Mart Assisted Hero Homes to Engage with Thousands of Real Estate Visitors at UPITS

That’s why mere visibility is not enough for this industry.

Brands actually need to reach the right audience more than reaching a large audience. This super complex procedure of the industry makes direct interaction and brand experiences essential parts of real estate marketing.

With the same objective, Vigyapan Mart organised and hosted a brand engagement activity for Hero Homes at the 4th edition of the UP International Trade Show (UPITS) 2026, held from 25 to 29 September 2026 at the India Expo Centre & Mart, Greater Noida.

Our team’s objective was straight forward:

Introduce Hero Homes’ current and upcoming projects to a captive audience of visitors and create meaningful interactions with potential real estate customers.

UPITS Is A High-Footfall Platform for Brand Engagement:

UPITS has developed into a large-scale B2B and B2C platform that connects businesses with buyers, visitors and industry stakeholders. The 2026 edition was held over five days from September 25 to 29 at the India Expo Centre & Mart in Greater Noida. The official event platform positioned UPITS 4.0 as a platform for domestic B2B buyers, domestic B2C buyers and international buyers.

In the year 2025, the previous UPITS event recorded around 1,40,735 B2B visitors, with 2,228 exhibitors. According to the UPITS, the event recorded more than 2,400 MoUs valued at ₹1,882 crore and business enquiries exceeded over ₹11,200 crore.

This scale became the pioneer of the HERO HOMES event, where we used it as an environment to move beyond conventional advertising and speak directly with people visiting the trade show.

Source Url: (UPITS)

Creating a Relevant Audience Touchpoint for Hero Homes:

Our Team approached the activation with one goal: bring Hero Homes closer to a relevant captive audience.

The overall event saw approximately 5000-8000 attendees, while 150- 300 visitors came to the stall during the activation. These interactions created an opportunity for visitors to learn about Hero Homes’ existing and upcoming projects directly at the stall.

For a real estate brand, such conversations can be particularly valuable. A property is not an impulse purchase. Customers often need information before they move further down the buying journey. A physical interaction allows brands to answer questions, introduce projects and understand what visitors are looking for.

Why Does Direct Engagement Matters So Much In Real Estate?

India’s residential market is an evergreen asset and has always been in the interest of strong buyers. But with time, the demand of buyers has evolved.

They have become more selective about the types, design, theme, and materials.

According to a survey in 2025, out of 1800 respondents across 30 residential markets:

• 62% preferred 2 & 3 BHK homes.

• 60% wanted ready-to-move or near-completion houses only.

• 31% chose affordability and pricing as their primary concern.

• 65% preferred flexible payment plans.

These numbers show why real estate marketing needs to go beyond visibility. Customers want relevant information before taking the next step.

Events can provide that opportunity.

Turning Footfall into Meaningful Conversations:

Getting a seat into a crowded event doesn’t mean that brands can automatically create value. The challenge is always to create real, in-depth brand interactions.

So, our team focused on creating visible and accessible brand touchpoints for Hero Homes. These were high-traffic points where visitors could stop, explore the projects and interact with the team.

The Hero Homes stall became a space for introducing visitors to current and upcoming projects. Instead of relying only on passive brand visibility, the activation encouraged direct engagement.

For Vigyapan Mart, this is an important part of event marketing:

Our team doesn’t focus on setting up stalls; we create an environment where the brand and its audience can interact.

Why Trade Shows Can Strengthen Real Estate Marketing?

Real estate brands operate in a category where trust, information and consideration play a major role. A trade show offers several advantages in this environment.

1. Concentrated Footfall:

Instead of reaching out to scattered audiences across multiple channels, brands can now interact with a large number of visitors at one location.

2. Face-to-face communication:

It provides opportunities for face-to-face communication. Visitors can ask questions and understand a project more clearly.

3. Brand Discovery:

It provides an opportunity for people to interact with a brand through the event. Earlier, most of them just searched for a project online.

4. Complements the Digital Campaigns:

An offline interaction can become the first step, followed by digital communication, project information and further customer engagement.

Vigyapan Mart's Role in the Hero Homes Activation:

As the activation partner, Vigyapan Mart’s team worked towards a single objective: To create a meaningful engagement opportunity for Hero Homes.

We worked through the idea, brainstormed the possibilities, identified the right event environment, designed the stall, and facilitated visitor interaction at the stall. But the most important focus was on connecting the brand with its target audience.

Our activation at UPITS 2026 demonstrated how event marketing can become a practical part of a real estate brand's customer-engagement strategy.

For us, the success of an activation is not the number of people who walk past a stall. It’s how effectively a brand uses those moments to introduce and communicate with audiences. The most successful factor is getting quality conversations with relevant audiences.

Building Brand Connections Beyond Advertising:

The Hero Homes activation at the UP International Trade Show was an example of how physical events can support modern real estate marketing.

A large event like UPITS offers great opportunities to meet thousands of quality attendees. The Hero Homes stall interacted with 5000 -7000 attendees and deeply engaged with approximately 150- 300 visitors during the event.

The activation created a direct platform for project discovery and audience interaction.

Now, the importance of activations in real estate lies in the buying patterns in the industry. Moreover, the buyers are becoming more informed and selective about prices, types, payment plans, etc.

The Events, exhibitions and experiential activations build awareness and consideration, complementing the digital and traditional marketing campaigns.

About the Vigyapan Mart:

Vigyapan Mart is a 360-degree advertising and marketing agency that helps brands create a complete ecosystem around digital & traditional advertising and activations.

Our team assists brands campaign ideas, event planning, audience engagement, brand visibility and on-ground engagement to create meaningful connections between brand and buyers.