Attribution Modeling

Attribution modeling is a marketing analytic framework that tracks conversions and credits different touchpoints in the customer’s journey for the consumer’s conversion. There are several models such as first-click, last-click, and multi-touch. All these data help marketers find the best channel for boosting their sales for their next campaign.

Attribution Modeling helps businesses get clarity on marketing effectiveness and how different channels influence customer decisions. It empowers marketers to improve budget allocations, performance, and ROI.