Conversion Rate

Conversion rate is a performance metric that measures the total number of sales in percentage. It calculates the total number of visitors in a campaign, the total number of sales, and the conversion percentage. However, the conversion rate formula can also be used for several other actions such as a newsletter, bookings, votes, filing a Google form, etc.

Conversion rate helps businesses understand the current marketing trends and statistics, and how they can improve marketing strategies for more conversions — whether through digital campaigns or OOH advertising. Such actions help marketers optimize their ads and increase the efficiency of resources, creating more effective channels while making informed decisions on outdoor advertising costs versus other marketing investments.