Cost Per Thousand Impressions (CPM)

CPM is a fundamental cost metric in digital marketing that refers to the cost of getting one thousand ad impressions on an ad. In this method, advertisers pay for viewership on their ads instead of engagement.

CPM offers better opportunities for companies that want to raise brand awareness among a large audience group. CPM ads focus on impressions instead of clicks which enhances brand recognition among people and helps companies get maximum exposure.