Cost Per Thousand Impressions (CPM)

CPM (Cost Per Thousand Impressions) is a fundamental cost metric in digital marketing that refers to the cost advertisers pay for every thousand ad impressions. In this model, advertisers pay based on ad views rather than clicks or direct engagement.

CPM is useful for businesses focused on increasing brand awareness and reaching a larger audience. As part of performance marketing services, CPM helps advertisers measure campaign reach, optimize advertising budgets, and improve brand visibility through impression-based strategies.