Net Promoter Score (NPS)

Net promoter score is a metric for measuring how likely they will promote a brand’s products or services to others. Brands ask their consumers a simple question about their likelihood of recommending the brand to others on a scale of 0 to 10. According to the answer, brands categorize consumers into three categories. They are promoters (9-10), passives (7-8), and detractors (0-6).

NPS provides insights into consumer satisfaction and loyalty over time. A high NPS score shows consumer satisfaction while low scores may signal some underlying issues that brands must address to improve user experience.