Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used to measure how likely customers are to recommend a brand’s products or services to others. Brands ask consumers a simple question about their likelihood of recommending the brand on a scale of 0 to 10. Based on responses, customers are categorized as promoters (9-10), passives (7-8), and detractors (0-6).

NPS provides valuable insights into customer satisfaction, loyalty, and brand performance over time. It helps businesses evaluate the effectiveness of their ooh marketing campaigns and improve advertising in india strategies by understanding customer experiences and expectations.