Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is optimizing a website according to search engine guidelines and user experience. This strategy helps websites rank on SERPs and get organic traffic over time. SEO strategies include techniques such as keyword research, placement, website structure, creating quality backlinks, optimizing Meta tags, improving mobile-friendliness, etc.

SEO drives organic traffic and does not include paid search traffic. It improves overall user experience through user-friendly web designs, navigation features, and helpful content leading visitors to desired actions.