Ad Retargeting

Ad retargeting is a marketing strategy that targets users who have previously interacted with a brand’s ads, website, or products but did not complete the desired action. Advertisers use tools such as cookies and pixel tracking to identify these users and display relevant ads to encourage conversions.

Ad retargeting helps brands improve customer recall, increase engagement, and maximize campaign results. As part of performance marketing services, retargeting enables businesses to reconnect with potential customers, optimize advertising efforts, and improve conversion rates.