Performance Marketing Focuses on What Really Matters for Growth- Revenue!
Performance marketing is a digital marketing strategy focusing specifically on generating revenues through marketing campaigns, paid advertisements & promotions and brands pay for the results. Performance marketing costs you on the completion of a desired action, such as sign ups, clicks, leads, or purchases.
Fact: Experts have estimated that performance marketing will grow by 8.23% CAGR from 2024 to 2032 and may reach a market value of $30.9 billion.
Unlike traditional marketing, performance marketing focuses on results and gives you transparent and detailed campaign reports. Performance marketing often uses paid advertisements or promotions to target the right audiences and generate immediate results, saving you months of tireless work, unnecessary headaches, and money wastage.
Here are some of the most common reasons all brands choose performance marketing.
Performance marketing on four essential pillars. They are:
Vigyapan Mart offers a perfect combination of all types of performance marketing Services. We make your brand stand out in the crowd with your desired outcome.
Affiliate marketing is an advertising method in which brands hire a person or a platform to promote products or services. Deal with the affiliate and set a mutual comparative commission.
Native advertising includes ads that blend easily on websites. Vigyapan Mart native advertising makes ads that don't break the audience's attention and also bring quality leads. Create seamless ads easily with Vigyapan Mart.
Sponsored content is a method in which brands pay to boost multimedia content. Vigyapan Mart sponsored content performance marketing services create dedicated videos or posts to promote your brand, winning more audience and leads.
Social media marketing is running marketing campaigns on social media platforms. Run your advertisements on social media with us. Promote your products and services and get quick responses from the decision-makers with minimum costs.
Search engine marketing is an advertising method brands use to promote their website on SERP. Invest in search engine marketing and lead the SERP rankings at the Zeroth position. Utilize platforms like Google, Bing, and Yahoo to get real-time customers with Vigyapan Mart.
Understanding customer’s mindset not only will help us figure out the right success metrics but also assist you in the proper nurturing of your consumer base.
See the guide below:
Sales Funnel Stage
Buyer's Mindset
Content Types
Awareness
Unaware of the brand
Brand videos, blog posts, infographics, paid ads
Consideration
Evaluating options
Case studies, product comparisons, webinars
Buying
Ready to purchase
Demos, limited-time offers, buying guides
Loyalty
They are already Customer
Testimonials, loyalty programs, exclusive content
With ROI as the heartbeat of the Vigyapan Mart performance marketing campaigns, we focus on the following measurement methods to calculate your Performance Marketing success.
Vigyapan Mart has been actively working in the advertising industry for more than a decade. In this period, we have dedicated ourselves to client growth and helped them build a brand and win loyal customers.
But one question remains, why should you choose us?
Performance marketing is not only about running campaigns! It is about connecting with audiences with the right kind of content. We ensure that each performance marketing campaign meets its desired outcome, whether it's brand awareness or lead generation.
But how do we do it?
Our performance marketing experts understand that consumers want creativity over everything! It's about how well you can connect with their needs in a humorous storytelling way. That's where our copywriting and creative team raise their heads with pride.
Our pillars of creating content that audiences love.
Here are a few tips to optimize your budget in performance marketing.
- Finding the right high-performing platforms for businesses.
- Optimizing the resource allocation.
- Continuous testing and refining campaigns.
- Monitoring the best performance methods.
Vigyapan Mart uses premium tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush etc to measure the true success of performance marketing campaigns for brands.
Here are some tips for choosing the right performance marketing agency for your brand’s performance marketing campaigns.
- Check their track record.
- Review case studies.
- Read client testimonials.
- Consider professionalism.
- Seek Transparency.
