Cost Per Click (CPC)

Cost per click is a common pricing practice in digital advertising. This method costs the advertisers every time a user clicks on the ads. This model helps brands save their wealth and invest in real results instead of inputs. This method is also called the Pay-per-click costing method. Notably, the CPC rates vary depending on factors such as keyword relevance, competition, ad quality, etc.

CPC costing becomes very important to getting measurable results on advertising campaign investment. It helps marketers assess the effectiveness of their ads and improve their bidding strategies.