Pay Per Click (PPC) Ads Services

When to Choose Pay-per-Click Advertisements

• You have a specialized product/service.
• Targeting a specific niche audience only.
• Looking for strategic promotion of hard-to-find products.
• A landing page needs an instant boost to generate leads.
• There is a special occasion such as Christmas or Diwali.
• You want to dominate search results and improve conversion rates.

Explore Vigyapan Mart PPC Advertising Services

1. Search Advertising

Search ads are ads that are shown on the SERP when users put specific keywords to search engines. These ads target search queries that may be interested in your services/products. It offers a higher conversion rate and high-quality leads all the time.

2. Display Advertising

Display ads are multimedia ads that are shown on third-party websites. They provide branding and enhance brand awareness. They use banners, creatives, images, etc. to reach new audiences by display ad networks.

3. Social Media Advertising

Social media advertising is displaying advertisements on social media platforms such as Facebook, Insta, and YouTube. We help you create and run social media ad campaigns to target the young audience, nurturing them through a full-fledged marketing funnel.

4. Remarketing

Retargeting is an advertising strategy that targets all the warm prospects of the brands. These are users who have already engaged with your previous ads, visited your website, or shown interest in a purchase.

5. Shopping Ads

Shopping ads are specialised advertisements that display product details such as price, image, and description in SERPs and social media platforms. We optimize your shopping ads to lead your audience to your products at position zero and connect with them immediately.

Everything You Must Know About Vigyapan Mart PPC Advertising Process

1. Exploring the Project and Competitors

Our PPC experts understand each project's needs, select the right USPs for targeting the audience, and create pillars for PPC ad campaigns. Alongside, we keep a fine eye on your competitors to give you an additional edge in marketing.

2. Ad Preparation and Research:

We research your brand and your competitors based on SWOT analysis. Our team creates the best possible ad strategy for your brand using your unique selling points and value as power pillars for creating strategies for all your PPC campaigns.

3. Transforming Ideas into Creatives

Our creative team understands your brand's requirements and goals. They brainstorm the best possible creative ideas and transform them into attractive ads that can win quick attention from the users as well as provide value to them.

4. A/B Testing

A/B testing is a marketing strategy that helps brands compare two different versions of the same campaign. This helps brands choose the most effective ones. Our team uses rigorous A/B testing to find the best ad copy & design for maximum effect, ensuring your best-performing results every time.

5. Executing the Ad Campaign

At Vigyapan Mart, we create a proper strategy for executing the ad campaign at each stage and follow up with real-time periodic reports to get the clearest response idea. Our team also makes sure to create an in-detailed timeline for each stage and follow them holistically.

6. Performance Reporting and Improvement

Your ad is running successfully but our job is not done yet. We monitor all your ad campaigns responses to find the best-performing ones and the possible optimisation to enhance the ad performance.

Nurturing Audience with Strategic Pay-per-Click Advertisement

At Vigyapan Mart, we run PPC ad funnels that offer your brand a complete growth strategy. Our team believes in a long-term profit that involves nurturing your real audience throughout all the funnel stages. Here is a small guide to understand how Vigyapan Mart nurtures your audiences through all stages.

1. Awareness

Situation: Your audience is looking for the right solutions for their problems. However, they may or may not know about your brand!

Goals: to help the audience recognize your brand.

Content-Type:

• Visual ads on websites or social media to introduce your brand.
• Engaging video content to capture attention and build brand awareness.

2. Consideration

Situation: Your audience knows about your brand but needs more information to have trust.

Goals: to gain authority among your targeted audience.

Content-Type:

• Sponsored articles, posts, and videos to provide more insights about your brand, product, or services.
• Ads on social media platforms, sharing information about products or services.
• Targeted search ads on search engines.
• Using shopping ads on search engines or social media platforms (especially useful for e-commerce)
• Personalized retargeting ads to users who have engaged with previous ads.

3. Conversion

Situation: the audience is ready to purchase and looking for a company offering the best solutions.

Goals:

• Recognize the pain points of customers.
• Craft an irresistible offer for the audience.

Content-Type:

• Retargeting users who have already shown interest but didn't purchase earlier.
• Creating ads for highlighting urgency.
• Showcasing product’s demos, USPs, and benefits.

4. Loyalty and Advocacy

Situation:

Your target audience has purchased once from you and you want them to repurchase.

Goals:

To communicate with old customers and make them repurchase.

Content-Type:

Ads specifically for existing consumers such as ads with special offers, new product announcements, referral programs, loyalty programs, periodic repurchase offers, etc.

Why Choose Vigyapan Mart PPC Ad Services?

While creating ads for our clients, our prime goal is to provide them with complete growth for long-term gains. Whether your target is to boost brand awareness or to reach old consumers, we help you craft ads that resonate with your target audience, clear their doubts, and give them an overall solution to their problems.

Whether you’re a completely new or a well-established brand, we can help you create an overall impact by crafting the right ads for all buying stages. How do we do that?

• Our team creates a customer-centric approach.
• Work with a responsible team who follows ethical practices.
• Personalized ad campaign approach to all brands.
• We keep the communication transparent.
• A dedicated account manager for one-to-one guidance, communication, expert support and observation.

What Should You Expect from Vigyapan Mart PPC Ads Services?

• An in-detailed competitor analysis.
• Creating ads and optimization for each funnel stage.
• Personalized ad campaign consultation.
• Continual A/B Testing.
• Personalized strategies for long-term gains.
• A periodic data-backed reporting of work, progress, and impact.