Learn A2Z about social media marketing in this article. Learn why SMM is important in 2025, the latest statistics, and a step-by-step guide to start social media marketing for individuals and businesses.
Social Media Marketing is promoting brands and individuals on social media platforms through engaging content, a platform-specific engagement routine, and paid advertising campaigns.
SMM helps brands create brand awareness and gain loyal followers who are interested in the brand’s services and products. Social media helps organizations generate quality leads, and build a loyal community in the long run.
Notably, social media is a young branding method and attracts today's decision-makers. Brands must become energetic and younger versions of themselves to share the same energy on SMM platforms.
Traditional marketing methods are great but the advertising landscape has layers now. Today’s decision-makers don’t only want to see flashy ads anymore. Instead, they look for authentic connections with the brand. They want brands to be relatable or inspirational but they want them to be authentic at best.
Social media gives this opportunity to the audience. With creative platforms such as YouTube and Instagram, audiences today want brands to share themselves as more than just a company. Audiences expect them to be authentic and with a personality. Brands need to showcase their values, vision, mission, process, benefits to audiences, customer experiences, achievements, and memorable moments within the organization.
This keeps the audience engaged and increases their trust in brands, compelling them to purchase from the organizations. Though building a brand takes time, the returns in the long run are very promising. Social media builds a closely connected audience that stays loyal and purchases repeatedly from the same brand.
Moreover, Social media marketing leads audiences through all the stages of a sales funnel, giving them enough time and reasons to trust and buy.
Here is a typical understanding of a Social Media Funnel:
Name of Funnel Stage
Stage Nature
Content Type
Top of the Funnel
Awareness stage
Brand videos, blog posts, infographics, paid ads
Middle of the Funnel
Trust stage
Case studies, product comparisons, webinars
Bottom of the Funnel
Conversion Stage
Demos, limited-time offers, buying guides
Social media has become a major marketplace for businesses. Here are some stats that prove this.
Today’s internet era has given birth to a new kind of marketing that uses community as its power pillar. Communities are loyal consumer bases that repeatedly purchase from the same brand.
There are thousands of brands out there offering good-quality products to their audience. So why will people buy from you? This obvious question has one simple answer - Today’s market is not only about products or brands. It’s about people who relate to the brand.
Brands today need to create communities and a loyal consumer base over the years. This provides them with recurring income and people who stand on the company’s behalf. To an extent, communities promote a brand’s product through word of mouth which itself becomes a testimony for new audiences.
Let’s discuss the pillars of social media marketing that brands must focus on.
Businesses don’t need to focus on all social media platforms for promoting their brands. Instead, they should choose 1-2 platforms and create a strategy for those. But how can brands choose the right platform at first? Here are a few tips to do so.
Short-term goals can be increasing views, impressions, engagement, website traffic, followers etc. While long term goals can be fostering meaningful relationships with consumers, establishing brand authority etc.
Find the best suited consumers for your services or products. They can be students, housewives, working women, young girls, pregnant women, retired people etc.
Establish consistent brand presentation and guidelines for all platforms. These guidelines should be about voice tone, color, imagery etc.
There’s no fixed formula of right content. It changes over time but the core always stays the same for all time. You need to create content that is highly relevant to your audience, address their pain point, and is presented in an engaging format.
Social media platforms have their dedicated analytical tools. Use them to monitor your insights, website followers, engagement, reach, audience group, etc. However, there are some dedicated tools available for more complex social media analysis.
This article shared a brief guide on social media marketing. It discussed what social media marketing is, how it works, why this is important in 2025, statistics about social media, and how brands can plan a social media strategy to grow their business.
The step-by-step guide is a direct action plan for individuals and organizations alike. However, their approach may differ in connecting with their targeted audience. Also, it shared some of the most famous tools for social media marketing that can help in creating content, connecting with audiences, and running a successful SMM campaign.
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