How to Partner with Airport Agencies: Actionable Steps to Take
Airports in India see over 150 million passengers yearly. This makes them top spots for out-of-home (OOH) advertising, like digital screens at gates and wraps on baggage claim areas. High-spending travellers stay captive for 1-2 hours, which gives brands big reach. But partnering with the right airport advertising agency needs smart steps. Here are tips suggested by experts to find the right actionable steps for your brand advertising.
Why Airports Matter for OOH Partnerships?
Airports pull in affluent crowds that are often business flyers and tourists ready to spend. Advertisement formats, like digital out-of-home (DOOH) screens and static panels that offer 24/7 visibility, can target wealthy people. Moreover, the airport OOH advertisement often follows super strict rules and doesn’t tolerate any compromises.
Not partnering with an experienced and reliable airport media agency may result in failure, ban, or fine. Airport branding agencies ensure that all ads follow the regulations and do not give a single reason to get cancelled. Please note that airports often follow hyper-local regulations means your ad may face different treatment in different airports. This is why partnering with an OOH advertising agency is essential for airport advertising. Moreover, airports have been witnessing heavy development, and the rise of programmatic advertising, DOOH ads, geo-fencing, real-time data, AR, and QR like technologies are making airport OOH ads more powerful than ever. You can’t risk your whole advertising campaign when you don’t know the minute details about laws. Airport advertising companies do that for you.
Here’s how to find the right airport media partner for your brand.
Step 1: Research Airport Agencies and Rules
Start by listing key agencies in India. Check the AAI portals for reliable and authorised media tenders. Next, study the rules of the targeted airports where you want to place the advertisement. Some rules, like no flashing lights near runways or content must fit family viewers, must be followed. So, what to do? Make a sheet of 10 airports. Use LinkedIn to find media heads at AAI or private operators, like Adani Airports. This groundwork cuts RFP rejections by half.
Step 2: Evaluate Credentials
Check each agency's website for airport partnerships, check their portfolios, and case studies. Make sure their previous projects have some good returns. Now, how to find that? Check the ROI metrics like impressions or footfall data. Moreover, get the local reviews, ratings, years of experiences, and more. All you need to do is find an agency that understands your requirements. Try some new agencies as well if they have the right resources and offer what you need.
Step 3: Compare Quotes and Services
Request RFPs from 5-7 agencies via email, call, or WhatsApp. Specify what you need. Tell them the advertisement goal, target audiences, location, and duration. Next, compare on rates (often discounted for bulk), media options (digital, static, branding), execution support, and analytics tools. Next, brands should aim for agencies offering end-to-end services from planning to measurement.
Step 4: Review Feedback and Compliance
Don’t get fooled by webpages only. But you need to check the second layer, which means the customer’s review as well. Now, where to do so? Read independent reviews on Google, LinkedIn, or industry forums for reliability, especially in regulatory compliance (AAI approvals for Indian airports). Next, you may connect with past clients for references on campaign smoothness and results.
Step 5: Test and Scale
Pilot a short campaign (e.g., 1-3 months) at one airport with your top 2-3 choices to assess visibility and performance. See what works and what does not. See their responses and how their team works. Also evaluate the company’s support, assurance, tracking, dwell time, and impact, and brand recall, and guidance. See their efficiency during the process and choose the right one. Then, scale with the best performer.
Conclusion
Airport advertising is a great method to target wealthy people and make a big chunk. But considering all the compliances and laws, it's best to partner with an airport advertising agency like Vigyapan Mart that has the experience and right strategy for you. In this blog, we have discussed 5 steps to choose the right agency for you. Start today: Pick one airport, build your list, and outreach. Looking for some professional guidance for your next airport advertising? Connect with Vigyapan Mart today.
