Want to explore airport advertising? This article gives a complete guide for understanding Airport advertising, related statistics, future trends, and how to create an attention-worthy airport ad.
Airport advertising is an outdoor advertising strategy in which brands use airport premises to promote their products or services. This is a very powerful outdoor advertising method as airports serve audiences all around the globe. Airport advertisements help companies to gain international recognition as well as establish themselves as a valuable and prestigious name.
For example, 70 Million travelers pass through Indira Gandhi International Airport, Delhi each year. This huge number shows the great opportunity that Indian airports offer to brands for raising brand awareness.
Notably, airport advertisements are placed in the whole airport premises and each place serves the best for some specific industries.
Here is a list of the best airport advertising places. Check them all.
Airport Places
Best Suited Industries
Check-in Desks
Lounge services and credit cards.
Airport Terminal, Halls, and Skyways.
Luxury brands, local attractions.
Baggage belt area
Tourism, luggage, and transportation.
Entertainment zones
movie promotion, and upcoming game devices.
Charging points
Tech gadget brands.
Baby care rooms
Family oriented brands and self-care.
Security holding & boarding area
Luxury brands.
Boarding pass
Tourism, luxury & lifestyle brands.
These ads use digital screens to show dynamic multimedia content such as videos or animation. These screens are usually placed in the high-traffic areas inside the airports such as luggage claims or concourses. They provide maximum visibility and engage audiences effectively.
These are traditional billboards, posters, banners, and kiosks on airport premises, promoting a brand. They provide static brand exposure to audiences all the time. Such ads are mostly placed in check-in areas, waiting lounges, and terminals to reach a wider audience throughout the day.
These are new-age advertisements where the installations encourage audiences to participate in any activity. These ads engage with the audiences in exciting and memorable ways related to the promoted products or services and enhance brand recall.
These are large format advertisements that cover parts of an entire wall to promote an ad. These ads attract attention from a distance and are highly visible in high-traffic areas.
These are partnerships that brands do with airports or airlines to offer specially funded amenities at airports such as lounges, charging stations, waiting area development, etc. to attract travelers while offering them convenience.
These are eye-catching displays placed strategically to maximize exposure. These often are large illuminated signs that enhance the airport's visual landscapes.
Airport Advertising caters to the following audiences:
Also, the traveler category covers the premium segment of travelers such as:
There are hundreds of brands out there promoting themselves through airport advertisements. So, how can a brand leave a mark on the audience? Here are some tips to make an outstanding airport ad:
Pro Tip- If you want to get quick attention from travelers, go creative with your airport advertisements.
Here are some metrics to measure the success of airport advertising:
Airport advertisements are famous for their global reach, luxurious presence, and impact on high-class people such as Government authorities, businessmen, policymakers, domestic and international tourists, etc.
Airport advertising helps brands create a powerful impact and respectful presence in travelers' minds. Notably, 77% of travelers remember airport advertisements which is a huge success figure in the outdoor advertising industry.
Want to run a successful airport advertising campaign? Connect with Vigyapan Mart today!
