Online Advertising

Online advertising includes all promotional materials on digital platforms such as search engines, social media, websites, email, and more. It’s a broad category of advertising that involves several formats such as display ads, video ads, sponsored content, and pay-per-click (PPC) campaigns to reach their targeted audiences.

Unlike traditional advertising, online advertising provides measurable results through analytics tools. It tracks performance metrics such as impressions, clicks, conversions, and ROI. As consumers shift to digital platforms for all their requirements, brands use online advertising for reach and improved engagement.