Terms starting with O
Outdoor Advertising
Every ad that you see outside your home is a form of outdoor advertising. Outdoor advertising uses public space to promote a brand’s product or services. Some major outdoor ads are billboards, banners, bus advertisements, Metro ads, etc. Notably, new OOH ads include digital screens to show dynamic ads. Outdoor advertising's primary goal is to get attention from travelers, pedestrians, and commuters. It raises brand awareness and increases foot traffic to brand stores.
Learn more →Online Advertising
Online advertising includes all promotional materials on digital platforms such as search engines, social media, websites, email, and more. It’s a broad category of advertising that involves several formats such as display ads, video ads, sponsored content, and pay-per-click (PPC) campaigns to reach their targeted audiences. Unlike traditional advertising, online advertising provides measurable results through analytics tools. It tracks performance metrics such as impressions, clicks, conversions, and ROI. As consumers shift to digital platforms for all their requirements, brands use online advertising for reach and improved engagement.
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