View-Through Rate (VTR)

View-through rate (VTR) measures users who do not click on an advertisement immediately but return within a specific time frame to complete a desired action, such as making a purchase, signing up for a newsletter, or joining a group.

VTR helps marketers evaluate ad effectiveness beyond direct clicks by providing insights into customer behavior across multiple channels. It is an essential metric in performance marketing services, helping businesses measure campaign impact, optimize ad strategies, and improve conversions across digital channels.