Terms starting with V

View-Through Rate (VTR)

View-through rate (VTR) counts all the buyers who didn’t immediately click on the ad but later came within a specific timeframe to complete the desired action. These actions may be purchasing, signing up for a newsletter, joining a group, etc. VTR enhances the ad effectiveness beyond the purchase calculation and highlights consumer behavior across the multi-channel environment. It tracks comprehensive performance across channels and gains in-depth insights for future ad campaigns.