Terms starting with V

View-Through Rate (VTR)

View-through rate (VTR) measures users who do not click on an advertisement immediately but return within a specific time frame to complete a desired action, such as making a purchase, signing up for a newsletter, or joining a group. VTR helps marketers evaluate ad effectiveness beyond direct clicks by providing insights into customer behavior across multiple channels. It is an essential metric in performance marketing services , helping businesses measure campaign impact, optimize ad strategies, and improve conversions across digital channels.