A Comprehensive Guide to Bus Shelter Advertising
What is Bus Shelter Advertising?
Bus shelter advertising is a marketing strategy in which brands place their advertisement in the provinces of Bus stands. These advertisements can be static and digital including billboards, hoardings, posters, digital screens, etc.
Notably, bus stands host hundreds of travelers every day which makes them an ideal place for advertisements. An attractive and value-rich ad can easily attract eyes in such hotspots. More importantly, bus stops offer 24/7 visibility to brand advertisements, maximizing their exposure to individuals.
Fun Fact: Bus shelter advertisements interact with 92% of the zonal population every week.
Importance of Bus Shelter Advertisements
Bus Shelters are hotspots for any city which makes them an ideal place for advertisements. They are strategically situated in the high-traffic areas of the cities to help the residents in traveling.
Notably, the bus shelters see hundreds of traffic every day including commuters, travelers, pedestrians, drivers, and local residents. These shelters are the connecting points of cities. It means that brands can target people from multiple neighboring cities.
Benefits of bus shelter advertisements
- Bus advertisements offer high-level exposure to audiences that compels them to purchase deeply.
- Bus shelter advertisements provide multiple exposures to everyday commuters.
- These advertisements are 24/7 and bring maximum exposure to the brand.
- An average traveler waits for 15-20 minutes in a bus shelter. This increases the ad exposure and enhances the brand recall rate.
Types of Bus Shelter Advertisement
1. Non-Lit Bus Advertisements
These are tempered glass frame advertisements such as kiosks. They are visible to travelers, drivers, and pedestrians and are placed in the high-traffic areas of bus stops.
2. Lit Bus Shelter Ads
The Lit bus shelter advertisements use backdrop lights to present a more transparent and attractive image in the dark.
3. Digital Bus Shelter Ads
Digital bus shelter advertisements use digital screens to show video animation and 3D ad content.
4. Experiential Bus Shelter Ads
Experiential bus shelter ads use creative and interactive methods to increase brand visibility and attract audiences. A bus shelter can be redesigned to make it more highlighting and attractive. It involves travelers and pedestrians by offering them an option to engage with the advertisement instead of just watching it.
How to measure the success of bus shelter ads?
Here are some metrics to measure the two successes of bus shelter advertisements.
- Increase in brand store traffic and online searches.
- Increase in positive responses, brand recall, and viewership in ground surveys.
- Increment in website and social media engagement.
- Direct positive feedback from customers.
Challenges in Bus Shelter Advertising
- Local authorities may intervene in your bus shelter advertisement planning.
- There may be restrictions on the format & content of advertisements.
- Bus advertisements may limit your creativity.
- Measuring the true success of a bus shelter advertisement campaign can be difficult.
Conclusion
This article has discussed bus shelter advertisements, their importance, and how brands can utilize them to generate leads and increase brand awareness. Notably, bus shelter advertising allows brands to connect with a business from multiple cities. This helps them to nurture leads from multiple locations with one single ad campaign that can be highly beneficial for them in terms of brand awareness.
Looking for a bus shelter advertising agency? Connect Vigyapan Mart today.
