Content Marketing is the New Communication Pillar between Brands and Consumers.
Content Marketing is about planning, creating, and publishing value-packed content that attracts consumers, builds a relationship, and leads them to purchase products. Content marketing helps brands channel their USPs in an engaging method to boost brand awareness, online engagement, sales, and brand loyalty.
Content Marketing uses several new-age interactive platforms such as websites and social media platforms to create engaging content. These have become more of a communication channel for brands to engage with audiences, get quality leads, and make them loyal customers.
Choose content marketing if you want to:
Here are some stats for you:
Content marketing has transformed the way brands used to communicate with their audiences. There are lakhs of products and thousands of businesses out there and you are not alone who wants to win audience attention.
A proper content marketing strategy helps brands create a community, helping brands to get the luxury of repurchases.
The question is how to engage the audience in today’s fast-paced market where audiences don't want to see flashy ads anymore.
The answer is simple- with Content Marketing!
Content Marketing goes beyond the advertisements and product data and shares points that help businesses in real. Content marketing tells stories that create engagement, humour that sticks with the people, and present a strong personality that engages with the right audience. It's not just Advertising anymore, it's Communication! Welcome to the era of Content Marketing!
Blog writing is about creating valuable content through blogs. These blogs target users with educational posts related to products, processes, and companies.
Website content writing is developing website service page content, landing pages, and ad marketing copy. They engage with audiences and compel them to take a desired action set by the brand.
Social Media content creation involves creating meaningful, value-packed content on social media. Depending on the platform you choose, this content can be text, videos, reels, carousels, or infographics.
Email content marketing is using emails to deliver personalised content to consumers. It can be a newsletter, announcement, special offers, communication, promotion, and other notifications.
E-commerce content marketing is using all kinds of media content such as text, videos, and images to promote products and compel consumers to make a purchase.
Video content marketing is a strategic approach that uses video content to share information and attract audiences to build a loyal consumer base.
Podcast content marketing uses podcasts to create and promote content for audiences. Notably, these contents are professional and carry an in-depth understanding of the subject.
Ad copywriting is writing text content for ad scripts and copies for advertisements. These advertisements target audiences to fulfil a specific action.
Sales Funnel Stage
Buyer's Mindset
Content Types
Awareness
Unaware of the brand
Brand videos, blog posts, infographics, paid ads
Consideration
Evaluating options
Case studies, product comparisons, webinars
Buying
Ready to purchase
Demos, limited-time offers, buying guides
Loyalty
They are already Customer
Testimonials, loyalty programs, exclusive content
Vigyapan Mart uses all channels of content marketing to enhance a brand’s communication and content game with their audiences. Whether it's social media or website pages, we keep content tight and make it value-packed for consumers ahead!
But how do we do that?
We work on pillars that play a crucial role in creating content and connecting them with the audience more impactfully.
Vigyapan Mart has been actively working in the advertising industry for more than a decade. In this duration, we have dedicated ourselves to client growth and helped them build a brand and win loyal customers.
But one question remains, why should you choose us?
Sharing content isn’t marketing!
Contact marketing is not only about sharing a bunch of trash content pieces. Instead, it demands you to become a centre of rightful information, directly beneficial to consumers.
But to be honest, sharing helpful content all the time may not be helpful for you! Consumers today seek Infotainment (Information and Entertainment). They want humour, seek a personality to engage with and that's where brands lack.
At Vigyapan Mart, we not only create content for you but help you understand the audience’s choice of content. We add flavours to your content game! Your Chocolate is Fine But You Need A Different Wrapper Today!
Pillars of Content Marketing:
Here are a few metrics that Vigyapan Mart uses to measure content marketing campaigns.- Website and social media engagement.
- Lead generation.
- Conversion rates.
- Loyalty.
- Brand Awareness.
Though it depends on individual industries, a good content marketing strategy results in about 6-12 months.
A brand should create at least 6-8 blogs every month to create optimum results.
