A Comprehensive Guide to Personalized Promotional Products
Promotional products have always been a powerful marketing strategy to strengthen customer relationships. The first-ever promotional product strategy was assumed to be used in the 1880s.
Brands love them because they are powerful in creating new engagement and winning consumer trust. Consumers love them because they are free, cool, and useful in their everyday lives.
Promotional products have proved themselves as a golden marketing strategy for establishing brands in the market.
In this article, we will discuss promotional products and how to use them to promote your business, raise brand awareness, and strengthen your relationships with customers.
What are Promotional Products?
Promotional products are customized items that companies brand and gift to their employees, customers, and dealers. These products can be anything from apparel to kitchenware.
Notably, promotional products have become a strong marketing strategy for brands today, giving them opportunities to attract new customers and provide latent impressions over time.
Promotional products use the company's name & logo to enhance brand recognition without investing in high-cost advertisements.
Notably, promotional products are known by several names such as company swag, promo items, advertising specialty, and branded products.
A company can use them for:
- Promotional festive gifts.
- Trade show giveaways.
- Conference swag.
- Employee appreciation day gifts.
- Customer appreciation gifts.
- Grand opening gifts.
Best Trendy & Evergreen Promotional Products
- Hoodies
- Jackets
- T-shirts
- Backpacks and bags
- Water bottle
- Tiffin
- Coffee cups
- Pens
- Notepad
- Earbuds
- Keychain
- Caps
- USBs
- Calendars & Planners
- Umbrella
Statistics about Promotion Product Strategy
- 90% of the people who receive a promotional gift will recall the brand name at some point of time.
- 70% of the brand considers promotional products as effective marketing goals.
- 59% of the employees show more loyalty to the workplace after getting a gift.
- The cost per impression of a promotional product can go as low as 1/10 of one cent.
- Consumers who have received the gifts are 2.5 times more likely to have a positive opinion about the brand.
- Consumers under 55 prefer promotional products in all mediums.
- Customers who receive promotional products may boost brand awareness by 96%.
- 42% of businesses use promotional or corporate gifts to strengthen employee relations.
How Do Organizations Get Promotional Products?
The distribution system of promotional products comprises 2 stages.
- Suppliers- to manufacture & customize the products.
- Distributors- to distribute the promotional products to customers, employees, or potential market distributors.
What Are The Expected Lifetime of Promotional Products?
The lifetime of a promotional product depends on two factors-
- The quality of the product.
- How long does the receiver use it?
Promotional products are effective and useful for free advertising as long as they are used. They will get impressions and create brand awareness for a long time if people use them.
Industry Tip- Create promotional products that resonate with your industry and are useful for everyday tasks.
PPAI customer study shares this about the lifetime of a promotional product:
- 18% of customers use them for less than a year.
- 41% of consumers keep promotional products for 1-5 years.
- 22% of people keep and use them for 6-10 years.
- Only 18% of consumers use promotional products for more than 10 years.
What Are The Benefits of Using Promotional Products?
Using branded products is a highly promising marketing strategy that offers several benefits to businesses.
Here are some of the direct benefits of using company swag:
Increased Brand Awareness
The most powerful benefit of using promotional products is increasing brand awareness. Whether its customer gifts, employee gifts, or free gifts to distributors, they all boost brand awareness. According to a BPMA report, Premium apparel promotional products increase brand awareness by 96%.
Enhance Brand Recall
Promotional products that are useful and personalized increase the brand recall value. Almost 85% of people who have received a gift remember the brand.
Keep Your Audience Loyal
No company can survive with a one-time purchase. Promotional products help brands nurture relationships with existing customers and compel them to buy again.
A report from Business Wire cites that 60% of companies reported that loyalty program members buy 2-3 times more than non-members annually.
Connect with Employees
Good employees are what makes a company stand firm in all conditions. They are the success pillars of any company so keep them as fulfilled as your customers.
According to a report by BR Printers, 25.8% of employees feel appreciated when they receive a gift from their employer.
Promotional Products For Employees
Your employees are the pillars of your business. They make your brand successful and fully functional. Gifting them keeps them happy and increases their admiration for the company. You are lucky if you have hard-working & loyal employees. Make sure you don't lose them.
When can you give promotional gifts to your employees?
- New Hire joining.
- Promotions & switching departments.
- Moving to new offices.
- Employee anniversary.
- Product launches.
- Hitting the targets.
- Employee of the month.
- Special recognition.
- Festive Bonus.
What do you give your employees as a gift?
- Tea brewing or coffee-lover kits.
- Premium backpack, laptop bags, or travel bag.
- Headphones.
- Gadgets for working from home.
- Coupons & bonuses.
- Office kit, travel kit, or safety kit.
- Shaving kit for men & beauty kit for women.
Promotional Products for Existing Customers
You don't want to miss any opportunity to connect and appreciate your existing customers when they purchase in bulk or during a festival.
Existing customers are already putting their money into your products so make sure they feel special from you. Instead of offering a single product, offer them a kit consisting of multiple useful products for their lifestyle. If you have personalized products, don't miss the chance to impress your customers.
- A kit including eyewear, a water bottle, and a travel diary.
- A resort or hotel can offer plush robes to its regular customers.
- A kit of wall calendar, flash drive, pen, and notepad.
- Personalize the gifts according to the personal interests of the employees. For example: revamp your kits according to the seasons or locations.
Promotional Products for New Potential Customers
One powerful way to attract new potential customers is to offer them promotional gifts. They help create a positive first impression in the market and start a healthy relationship with them.
However, these promotional products must carry value and are carefully thought out. They can do the exact opposite if they lack quality or are not useful for people.
Go for little gifts such as:
- Cups, mugs, and bags.
- Recreational items such as a Sports towel, shower caddies, balls, etc.
- Products to replace disposable items.
- Tech and smart device items such as earbuds, USBs, Power Banks, etc.
- Notepad and pens.
- Personal care & beauty.
- Calendars and planners.
Conclusion
Promotional products have always been a secret sauce for advertising and establishing brands in a new market. They are also useful in winning customer's trust, nourishing employee relations, and nurturing new prospects.
In this article, we have discussed how promotional products work and how effective they are. I hope this article has helped in some way.
To know more about promotional products or to launch branded products for gifting, connect with Vigyapan Mart.
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