Different Mediums to Advertise Outdoor Media Advertising

Published On
July 12, 2025
This blog highlights the diverse types of outdoor media advertising, including billboards, transit ads, banners, hoardings, and experiential campaigns. Each format serves specific goals like brand awareness or direct sales.

Choosing the right outdoor media advertisement type for your brand is crucial. Not only does it help get more impressions but also allows you to nurture leads in the process.
Choosing the wrong kind of outdoor ad will fail your expectations. They will generate minimum results in terms of impressions, engagement, and sales.
In this blog, we will explore different types of outdoor media ads and the right ones for your specific goals.

Types of Outdoor Media Advertisements

1. Billboard advertisements

Billboard advertising is one of the most common outdoor ads. They come in two types, digital and static billboards. The physical static billboards are fixed on a structure and are made of vinyl printing paper. On the other hand, digital billboards are huge screens that allow flexibility to show different ads on the digital screens. Both kinds of billboards target a mass audience and focus on ad exposure.
Their target audiences are travellers & commuters. Notably, they have a lower attention span for billboards. Therefore, the biggest challenge with billboard ads is to create a message that is compact, attractive, and effective.
‍

2. Hoarding Advertisements

Hoarding ads are very similar to billboards. However, they are used only at construction sites or sports grounds. At construction sites, they cover the unpleasant construction work and present an attractive ad to passers-by. They work as a border for the construction area. Such hoardings create a great impact on the residents and boost sales.
On the other hand, hoarding ads on the ground are visible to hundreds of viewers which makes them useful for both conversions and brand awareness.
‍

3. Transit Advertisements

You must have seen ads on buses, taxis, autos, or metro trains. Those are transit advertisements and they move in the city on a vehicle. This allows the ads to cover multiple locations and people with different socio-economic demographics.
They target residents, travelers, and everyday commuters and can create up to 30000 impressions in one day.
‍

4. Outdoor Signage

Outdoor signage are the sign boards that we see in the market. Outdoor signage ads guide the audience towards a brand store or a shop. Outdoor signage is simple and works as a guide to commuters looking for a store in the market.
Outdoor signage ads come in different shapes, and sizes, and can be placed anywhere in the city.
However, outdoor signage is mostly seen in front of the brand store as a location mark for the commuters.
‍

5. Retail Advertisement

Retail advertisements are every promotional material that you see inside a store. From pictures to unboxing videos, every promotional item comes under retail advertisement.
Some of the most used retail ads are as follows-

  • Window display.
  • Packaging designs.
  • In-store signage.
  • Point of sales.
    ‍

6. Banners

Banners are also in the line of affordable and attractive outdoor ads. They are highly convertible if used smartly. Banners come in several types such as bridge banners, indoor banners, wall banners, or standing banners. They are placed alongside highways, bridges, metro stations, sports grounds, etc.
Notably, Bridge banners are placed on the bridges crossing highways or roads whereas Indoor banners are used in malls, metro stations, sports grounds, etc.
‍

7. Street Furniture

Street furniture outdoor advertisements are installed on the furniture alongside the streets. These are a new kind of billboard that is emerging in the urban areas. You now don't need a 10-foot tall billboard to grab attention. Street furniture ads are the next big thing as they are flexible, affordable, and easily noticeable with their eye-level advertisements.
You can find them anywhere such as bus stops, bike racks, changing terminals, etc. They are placed alongside roads, parks, outside a cafe, bus stops, sitting areas, etc. where the traffic is mostly pedestrians or bikers.
‍

8. Experience Advertising

Experience advertising is everything about offering your audience a way to engage with the products or services; it can be a game, a show, collaborative painting, etc. However, this kind of ad campaign demands you to choose the best location available for targeting the right audience. If you do it right, the impact will be long-lasting and positive.

  • Flash mob
  • Stunt advertising.
  • Viral advertising
  • Guerrilla marketing
  • Face-to-face advertising.
  • Scheduled outdoor advertising events.

Creating an attractive experience advertising can involve displays, pop-ups, actors, and lots of planning backstage.

Best outdoor ads for brand awareness

Outdoor media ads focus on exposing the ad to a mass audience. However, most of them are passive observers and don’t engage with the brand for more than a few seconds. Using QR codes, social media links, web addresses, and AR/VR on outdoor advertisements will help your audience engage with the brand.

  • Billboard ads.
  • Digital billboard ads.
  • Transit ads.
  • Street furniture.
  • Banners.
  • Experience ads.

Best outdoor ads for sales

  • Hoardings ads.
  • Experience ads.
  • Outdoor signage ads.
  • Retail advertisements.

Conclusion

In this blog, we have discussed the various kinds of outdoor media ads. There are several more but the above ones are the most common, cost-effective, and famous for their results.
We have also discussed the best outdoor ads for brand awareness and sales. Now, it's your turn. Set your goal and choose the right one for your brand. All the best.
Are you looking for a powerful result-oriented outdoor advertisement campaign for your brand? Connect with Vigyapan Mart OOH advertising experts now.

‍