Different Types of Auto Rickshaw Branding Explained

Published On
July 24, 2025
Auto rickshaw branding includes formats like back panel ads, side panels, hood ads, and e-rickshaw wraps. Each offers unique visibility and impact, helping local businesses reach wide audiences effectively and affordably across high-traffic urban routes and residential areas.

Auto rickshaws are everywhere in India. They zip through busy streets, carry millions of people daily, and are seen by almost everyone. That’s why businesses love to use auto-rickshaws for advertising. We have talked about this earlier in previous blogs but do you know that auto rickshaw advertising comes in different types as well? In this blog, we will discuss the different kinds of auto rickshaw branding, how they work, and why they are so effective.

What is Auto Rickshaw Branding?

Auto rickshaw branding is using auto rickshaw to promote products, services, or events. These ads can be placed on the outside or inside of the vehicle depending on the needs. Since these vehicles are compact and roam all over the city, your message reaches a huge number of people every day.

Main Types of Auto Rickshaw Branding

Let’s look at the most popular ways brands advertise on auto-rickshaws.

1. Back Ads (Auto-Reverse Ads)

These ads are placed on the back side of the auto. They are usually banners or stickers with bright colors and simple messages. People driving or walking behind the rickshaw can see these ads easily. They are one of the most common because they are affordable and reach a large audience.

Benefits:

  • High visibility in traffic jams.
  • Great for short, catchy messages.
  • Cost-effective for small businesses.

2. Hood Ads (Auto-Cover Ads)

Hood ads cover the top or sides of the auto’s hood (the area above the driver and front seat). These ads are bigger and cover more space. Therefore, it is tough to miss those. These ads are printed on vinyl sheets or flex banners.

Benefits:

  • A larger area means more creative designs.
  • They can be seen from a distance and at different angles.
  • It is slightly more expensive but offers a bigger impact.

3. Side Panel Ads

These ads are placed on the side panels of the auto. These can be smaller sizes such as stickers or small-size banners. People walking or driving beside the rickshaw can see them.

Benefits:

  • It is good for reaching pedestrians and people in nearby vehicles.
  • It adds extra space for longer messages or images.

4. Inside Auto Ads

These ads are placed inside the auto, like on the back of the front seat or the roof. It has a longer attention span but has only one drawback. Only passengers inside the auto can see these ads.

Benefits:

  • Passengers spend more time looking at these ads during their ride.
  • Good for detailed messages, offers, or QR codes.
  • Higher recall rate because people have time to read.

5. E-Rickshaw Branding

Now, let's talk about new-age rickshaws. E-rickshaws are becoming popular in big cities and small towns alike. Brands use wraps, decals, and even audio-visual systems inside e-rickshaws. Some brands use QR codes so passengers can scan them for offers.

Benefits:

  • Eco-friendly and modern image.
  • It can include interactive elements like audio, video, or QR codes.
  • Brands such as Swiggy, Amazon, and Bajaj Auto use these methods.

Why Auto Rickshaw Branding Works?

  • They are highly cost-effective and affordable than other traditional methods.
  • Auto rickshaws have a wide reach.
  • It offers long visibility for the brands.
  • Auto rickshaw advertising can be targeted.
  • They are generally eco-friendly.

Fun Facts

  • Auto rickshaw ads can increase brand awareness by up to 30% in some studies.
  • Even small businesses and startups can afford to advertise on autos.

Conclusion

Auto rickshaw branding is a smart, simple, and powerful way to promote your brand. Whether you choose back ads, hood ads, side panels, or even e-rickshaw wraps, your message will travel across the city every day. Auto rickshaw ads engage with thousands of people every day, ensuring significant brand awareness. It’s no wonder that more and more companies are choosing auto rickshaw branding to grow their business. Want to launch your next auto advertising campaign? Connect with Vigyapan Mart experts. 

‍