How to Find the Correct Hoarding Placement in Cities?
Billboard and hoarding advertisements are among the most powerful methods for brand awareness and boosting sales. But simply putting a Billboard and hoping to skyrocket your business is a daydream. I will be truthful, hoardings don't have any power unless there are people to see the message. It simply means hoarding success is directly dependent on the number of everyday viewers.
Do ground research, understand the audience demographic, and choose the best locations for maximum impact. But how can you do that?
In this blog, we will discuss 6 factors for choosing the best location for hoardings. Read this blog and find the secrets of top outdoor advertising service providers in India.
1. Reaching the Right Audience Group
Determine regional demographics to ensure target clients. Select areas that correspond with target audiences to make sure your hoarding is received well. Your hoarding ads will bring desired results only when they interact with the right audience. Shooting in the dark and hoping to get success will shatter all your expectations.
You should choose a location where your target audience often visits or spends their maximum time. Now, how to do so?
Find the regional demographic and target audience demographic and list them. It will help you get the best matches where your ads will have the best impact. Demographic factors-
- Age
- Gender
- Interests & hobbies.
- Income
- Occupation
- Marital status
- Education.
2. Driver’s Effectiveness
One of the most important audiences for billboard advertisements is the drivers on the road. Some are everyday commuters whereas others may see the ads only once. The hoarding design rulebook recommends using high-quality, clear, and powerful images. This quickly gained attention from all passers-by. Also, reduce the text to keep the message simple.
But this makes one more thing clear. One of your prime target groups is the drivers. Now that you have designed the hoardings accordingly and want to reach the audience, choose a location where drivers can quickly see and absorb it. All you need is a quick exchange of messages.
3. Count the average visitors every day
Your hoarding needs a lot of eyes to send messages to thousands of people each day. It simply means you need to install hoardings in a busy area.
Search for the busiest market areas and localities in the city. Mark them and understand their traffic patterns. Check the demographic as not all crowded areas have the same economic conditions.
Follow the first point to list the demographic and choose the best locations such as retail centers and transportation hubs.
4. Choose visibility all the time
The visibility of the hoarding ad makes it a success or failure. Ensure quick & clear visibility whenever you're trying to catch the attention.
Follow all the standard design rules, angles, illumination technology, and clear positioning to provide maximum visibility. Choose locations where your message is seen even a mile away.
5. Prevent Clutter and competition
I admit, this is a competitive world and everywhere you go, you can easily spot 3 to 4 hoarding ads beside any highway or in a city market. To prevent visual rivalry and ensure the right visibility, select locations where there are fewer distractions or competition. It will improve visibility, help the audience to notice hoardings from a distance, and boost the impact of your message.
Conclusion
Want to launch a successful hoarding ad campaign? Choose the best location available where your ad will get thousands of targeted viewers each day. In this blog, we have discussed how you can easily search for the right location and utilize their demographic status to get maximum impact.
Want to launch your next hoarding advertising campaign? Connect with Vigyapan Mart today.
