How AI and Automation in Retail Media Is Personalizing Shopper Journeys?
In the world of shopping, things are changing fast. New technology like Artificial Intelligence (AI) and automation is making shopping easier and more personal for people. In this blog, we will talk about how these technologies are helping retailers create tailor-made experiences for shoppers, both online and in physical stores.
What Is AI and Automation in Retail Media?
AI means machines can think a little like humans. They can learn, solve problems, and make decisions. Automation means machines can do some jobs by themselves without people doing all the work. In retail media, these technologies help show the right ads and messages to the right shoppers at the right time.
How AI and Automation Change Shopping?
1. Smart Digital Displays and Shelf Tags
In many stores, you might see screens or electronic price tags that change based on who is nearby or what time it is. These smart displays use AI to show deals and products that might interest you right then. For example, Walmart uses digital signs and kiosks that update promotions in real-time to catch your attention.
2. Personalized Ads and Recommendations
When you shop online or in stores, AI studies your past purchases and what you look at. It then shows ads or product suggestions just for you. This makes your shopping experience feel more personal. Big companies like Amazon and Microsoft use AI to create product descriptions and personalized ads that fit each shopper’s needs.
3. Better Customer Service and Help
Automation includes chatbots and virtual assistants that can answer your questions anytime. This technology helps you find products or get support faster. It also learns over time to give better answers.
4. Dynamic Pricing and Promotions
AI can change prices and special offers based on demand, stock, and competition. This means prices you see can be the best available at that moment. For example, electronic shelf labels update automatically with the latest prices at Walmart stores.
How AI Makes Shopping More Personal?
People do not like ads that feel random or annoying. AI solves this by understanding what each shopper likes and needs. Instead of showing one big ad to everyone, it creates special offers and suggestions for each person. This is called hyperpersonalization. Imagine walking into a store and seeing your favorite snacks or sports shoes right where you shop. AI makes this happen by analyzing data about your shopping habits and preferences and showing you what fits your style and needs.
More than Just Online Shopping
AI is not only for websites. It also helps in physical stores by using cameras and sensors (computer vision) to understand shopper behavior. It can track what items people pick up or look at and then recommend similar items or discounts right there in the store.
Why Retailers Use AI and Automation?
- Customers want faster and easier shopping experiences.
- Personalized ads and offers increase sales and customer satisfaction.
- Automation helps stores reduce costs by doing repetitive tasks with machines.
- Retailers can better manage stock to avoid running out of popular items.
Some interesting facts
- By 2025, about 24% of all retail sales will be from online and digital channels.
- Around 42% of retailers already use AI solutions, and 60% plan to invest more in AI in the near future.
- Walmart’s in-store retail media generated $4.4 Billion revenue in FY2025.
- AI-powered personalization can increase click rates by up to 30% and boost sales by 15-25%.
Conclusion
Retail media is changing quickly with AI. In the future, expect stores to become smarter, offers to be even more personalized, and your shopping journey to feel smooth and fun every step of the way. In short, AI and automation are not just buzzwords. They are reshaping retail media, making it easier for businesses to connect with shoppers in personal, meaningful ways. Whether online or in-store, your next shopping trip might surprise you with how well it suits your tastes and needs. AI and automation are making retail marketing campaigns more personalised and exciting than ever. Now, it’s your turn to take a shift from traditional manual operations to an AI-led future. To know more, connect with Vigyapan Mart advertising experts today.
