How To Develop A Brand Voice That Stands Out Amidst Thousands?
The world is already overflowing with content. Today, a brand voice is no longer a luxury but a necessity for your brand to grow. Your brand voice shapes how people will perceive your brand, builds recognition, and initiates emotional connections. In this blog, we will discuss how you can develop a brand voice that truly stands out in the saturated market.
1. Understand Your Brand Identity
Before defining the voice of your brand, you need to understand who you really are. What’s your mission? What are your core values? Who is your target audience? Your brand voice needs to reflect the exact personality of your brand. Doesn’t matter whether it counts as professional, quirky, compassionate, or bold. You need to think of your brand as a living person, you need to understand how it speaks, reacts, and connects with people. Once you have defined the identity of your brand, your voice can authentically surface. Your brand identity is basically the main character energy behind every post, pitch, and promo.
2. Audit Your Current Content
Audit or review your current content in order to understand what type of brand voice you are using currently. And check what the problem is; are there inconsistencies across different platforms, or types of communication? Check what aligns with your audience and what does not. Make use of different tools like content audits or brand voice charts to organize your findings. Analyze your brand’s tone and message consistency from emails to social media posts; nothing should be left apart. This will ensure that you have a solid base in order to build your own unique brand voice. Spotting your content patterns can help you refine or eliminate weak areas.
3. Define Your Brand Voice Attributes
Pick any 3 to 5 core adjectives that best define how your brand should sound. Is your brand friendly, witty, authoritative, or inspirational? Take Mailchimp, for example, it describes its tone as ‘fun but not silly’. You can structure your brand voice. Create your own voice chart, and list all the possible traits along with dos and don’ts. This will help your content creators be consistent, especially when multiple people are involved in writing across channels. These traits will guide your brand tone across marketing, product, and even in customer service conversations.
4. Study Your Audience’s Language
In order to know more and connect with your audience, you need to speak the same language. Study how your audience behaves online, including the slang, tone, and formality level they use. Look for their reviews, feedback, comments, and competitors’ interactions. It is important to modify your tone according to your audience’s preferences; this will make your brand sound more relatable and memorable. But make sure the modification feels natural and not forced, or else it will look cringeworthy and fake. Meeting your audience where they are makes them feel belonging, builds trust, and familiarity.
5. Creates A Brand Voice Guide
A brand voice guide will act as a reference manual for your team to work on. This guide should show you how you want your brand voice to appear in various situations, from apology emails to product launches. Add guidelines to follow on tone, vocabulary, sentence structure, and the common phrases you need to avoid. This guidance will ensure that your brand’s voice is uploaded consistently, from social media platforms to customer service replies. A perfectly crafted guide will ensure that your content creators stay aligned without compromising on creativity.
Conclusion
A compelling brand voice is not just about words; it’s about capturing the essence of your brand. By aligning it with your identity, your audience’s preferences, and consistent usage. You can stand out in the saturated market. Remember, people don’t just buy products or services; they connect with the personality behind them. And it’s not just about the words you share or the visuals you show, it's an overall personality that your brand carries and shares a message about. For example- think about the legendary downfall of lifelong luxurious vehicle company, JAGUAR. They didn’t just turned their industry, they turned their values, messages, and personality upside down. We, at Vigyapan Mart, make sure that a brand campaign aligns with what the brands stand for. We do research, make pillar notes, and create a presentation that wins customers with compromising on your branding assets. Want to explore business branding secrets and get professional guidance for business branding? Connect with our branding experts and book a consultation call today!
