What Are The Most Common Outdoor Advertising Options in India to Use for Product Launch?

Published On
July 12, 2025
This blog explores the most common outdoor advertising options in India ideal for product launches. Billboard ads, transit ads, hoardings, retail displays, signage, and banners help boost visibility and create awareness. These methods maximize reach and generate impactful engagement.

Let me guess, you run a business and want to establish your brand in the market, boost your visibility, and make more sales. All of these are possible with outdoor advertising, but choosing the right option is crucial to getting the best results. There are several types of outdoor advertising. Some are still evolving whereas others have been used for decades.
In this blog, we will discuss the most common outdoor advertisements that businesses use.
Also, we will discuss the right outdoor advertising options for your product launch.
Read the blog till the end.

What are the right outdoor advertising options for product launch?

If you are planning to launch a product and want to create a buzz in the market, you need visibility. People don't know the product yet and you need to make them aware.
Your first goal should be raising awareness about the product among the target audience. For that, you may choose outdoor advertising methods that would interact with the maximum number of commuters each day.
The more interactions, the more product awareness there'll be. You can choose any or all of the following outdoor advertising methods:

1. Billboard Advertisements

The most common outdoor ad type is billboard advertising. They come in various sizes and types. Most businesses in India use physical static billboards that use fixed structures. However, digital billboards are on the rise for their flexible nature.
Billboards target people in vehicles and pedestrians who have a minimal attention span. The only challenge with billboard ads is to share the message in a glance.
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2. Transit Advertisements

Transit ads use vehicles to promote their products or services such as trains, metros, taxis, or buses. These ads move in the city and engage with travelers, everyday commuters, and residents alike. As per assumptions, a transit ad can create up to 30,000 impressions each day.
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3. Hoarding Advertisement

Hoardings are very similar to billboard ads but they are only used at construction sites or sports complexes. The idea is to hide the unpleasant construction sites and use attractive ads as the fences. This makes them highly visible in local and city areas. Sports complex hoardings are visible to hundreds of people who visit to watch the game.
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4. Retail Advertisement

All kinds of promotional advertising that you see in a retail store is retail advertisement. They are placed to attract the passerby, to interact with & guide the potential customers inside the store. Some of the most used retail ads are:

  • Window display ads (pictured)
  • Packaging designs ads
  • In-store signage ads
  • Point of sale ads

5. Outdoor Signage Advertisement

Outdoor signage is the sign outside a store. These are simple, classy, stylish, and attractive sign boards that feature direct information about the store. Their motive is to attract the people passing by and guide them to the brand store. These signs are great for attracting foot traffic.
They come in different sizes & shapes and can be placed anywhere in the city. However, most brands use outdoor signage in front of their stores to guide the people who pass by their stores.
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6. Banners

Billboards are not the only option available for utilizing high-traffic venues. Banners are long pieces of cloth that feature an ad message. These are affordable and can produce significant results for brands.
They come in several types such as Bridge Banners, Indoor Banners, Wall Banners, or Standees.
Bridge banners are placed on bridges alongside highways whereas Indoor banners are used in malls, metro stations, sports grounds, etc.

Conclusion

Do you want to create a buzz for your upcoming product launch? If yes, outdoor advertising can help to kickstart your product sales.
In this blog, we have discussed the most common outdoor advertising methods in India for launching a product.
Are you looking for a trusted outdoor ad service provider in India? Contact Vigyapan Mart now. Want to explore more about outdoor advertising?
Do read our detailed article on OOH Advertising.

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