Wit is Over! See Zomato’s New ‘Food for Thought’ Billboards
Zomato is famous for its funny billboards. You may have seen their clever jokes while driving in your city. But now, something has changed. Zomato’s new billboards are not just funny; they make us think. Let’s look at what’s new, why it matters, and what makes these billboards special.
What Was Zomato Known For?
Zomato’s old billboards were full of jokes and puns. They used lines like “Biryani > Boyfriend” and “Hate cooking? We love you.” These ads made people smile and remember the brand. Bright red and white colors made the billboards easy to spot. The jokes were often about food, Bollywood songs, or popular trends.
What’s Different Now?
Zomato has started a new campaign called #foodforthought. The new billboards are still red and white, but the messages are more serious. Instead of just making jokes, the ads talk about big issues like:
- Gender equality
- Stopping child labour
The campaign uses phrases like “Chotu Kitaab Khol” and “Cooking is a Choice” to connect food with important topics.
Where Can You See These Billboards?
The new billboards are in big cities like Delhi and Mumbai. They are placed on busy roads and bridges so lots of people see them. In Mumbai, Zomato used “cluster branding” to put many billboards in one area, making the campaign even stronger.
Why Did Zomato Change Its Style?
People loved the jokes, but Zomato wanted to do more. The company decided to use its billboards to start important conversations. By talking about social issues, Zomato shows it cares about more than just food. This is called CSR (Corporate Social Responsibility) when companies try to help society, not just make money.
What Makes the New Campaign Stand Out?
- Strong Branding: The red and white colors are still there, so everyone knows it’s Zomato.
- Big Messages: The billboards are easy to read and make you think, not just laugh.
- Social Impact: By talking about things like equality and child labour, Zomato is using its voice for good.
- Still Fun: Even with serious topics, the ads keep a little bit of Zomato’s famous quirkiness.
How Are People Reacting?
Many people notice the change and talk about it online. The new campaign helps Zomato stand out from other food delivery companies like Swiggy and Uber Eats. The billboards make people think about important issues every time they see them.
Why Should You Care?
Zomato’s new billboards show that advertising can be more than just selling. This shows that brands can use their power to talk about things that matter. Next time you see a Zomato billboard, look closely, you might learn something new or start thinking in a new way.
Conclusion
Zomato’s “wit” is not gone, it has just grown up. The new “Food for Thought” billboards keep the brand fun but add a layer of meaning. They remind us that food brings people together, and sometimes, it can help us build a better world too. Want to discover more about outdoor advertising? Connect with Vigyapan Mart advertising experts.
