10 BTL Activities Brands Should Use

Published On
August 2, 2025
BTL activities like mall activations, product sampling, and influencer partnerships help brands build personal connections with customers. These interactive and budget-friendly methods improve brand recall, trust, and conversions in today’s competitive market.

Are you looking for fun and effective ways to make your brand stand out? Below-the-line (BTL) activities are special marketing actions that help brands connect with people directly. These activities are interactive, creative, and can leave a lasting impression. Let’s explore 10 BTL activities that every brand should consider.

1. Mall Activations

Mall activation is one of the prime methods to interact with consumers in a mall. These are creative ideas that interact with people and let them have fun, start a conversation, and make them remember your brand for a long time. 

  • Brands set up small booths or pop-up shops inside malls. 
  • Shoppers can join games, contests, or try new products.

These mall activations are great for reaching many people quickly and making shopping fun.

2. In-Store Promotions

In-store promotions and special offers are classic ideas to bring customers to your brand. You can set small temporary booths to launch special offers, discounts, or product demos inside stores. Customers can see and try products before buying. This helps increase sales and brand loyalty among customers.

3. Experiential Events

Brands create memorable experiences, like product launches or themed parties. People remember the brand because they had fun or learned something new. This helps brands build strong emotional connections with customers. 

4. Roadshows

Brands travel to different places with their products. They set up stalls at busy spots like markets or fairs. It clearly helps brands in reaching new customers in different areas.

5. Product Sampling

One of the best BTL Activities for brands is to offer products to customers. In this BTL activity, brands give free samples of their products. People can taste or use the product before buying. Works well for food, drinks, and beauty items.

6. RWA (Residential Welfare Association) Activations

Brands set up events inside housing societies. Residents can try products, ask questions, and give feedback. This is one of the perfect ways for reaching families and building trust.

7. Guerrilla Marketing

Gorilla marketing uses surprising or creative ideas in public places. For example- flash mobs, street art, or giant installations. This is a very low-budget BTL activity that genuinely attracts people and gets them talking and sharing on social media.

8. Trade Shows and Exhibitions

In this BTL Activity, brands show their products at big events for businesses or customers. This is great for networking and meeting new buyers. More importantly, this can lead to new partnerships and sales.

9. Loyalty Programs

Brands use loyalty programs to reward customers for repeat purchases, giving them one more reason to visit the store and buy more. Loyalty programs use points, discounts, or gifts to encourage people to come back. More importantly, this builds long-term relationships.

10. Influencer Partnerships

Influencers are the local stars of social media. They become a celebrity in their local regions and audience on social media. Brands can work with local influencers or famous people who will share their experience with the brand online. This is an ideal approach if you want to reach  more people and build trust quickly.

Why BTL Activities Matter? 

  • BTL activities are personal and interactive.
  • They help brands stand out in a crowded market.
  • People remember brands better when they have a fun or unique experience.

Quick Facts

  • Coca-Cola’s “Share a Coke” campaign used BTL by printing names on bottles. People loved finding their names and shared their photos online.
  • Sprite’s giant soda machine shower surprised beachgoers and created a buzz.
  • Brands that use BTL activities often see higher sales and stronger customer loyalty.

Conclusion

In this blog, we have shared the top 10 most impactful BTL activity ideas to try. BTL activities help brands connect with people in a fun and memorable way. If you want your brand to be remembered and make people purchase from you, start utilising these hyper-targeted BTL activities. Want to launch a BTL advertising campaign? Connect with Vigyapan Mart today! 

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