Top Retail Advertising Trends to Watch This Year

Published On
July 25, 2025
Retail advertising is evolving with trends like omnichannel marketing, AI personalization, first-party data, and video content. Learn how these trends are changing the way brands connect with modern shoppers online and offline in 2025.

Retail advertising is changing fast. New trends are shaping how stores and brands reach shoppers. In this blog, we will look at the top retail advertising trends of the year. We will also share facts and tips to help you understand these advertising trends better.

Let’s dive in!

1. Omnichannel Shopping is Everywhere

Omnichannel means shopping happens both online and in stores. Shoppers use many ways to buy things. They check prices on their phones while shopping in stores. They read reviews before buying anything.

  • 73% of shoppers use many channels before buying.
  • 72% check prices or reviews on their phones while in stores.
  • E-commerce and in-store shopping now work together.

What does this mean?‍

Stores need to be ready for shoppers who jump from their phones to the store and back again. So their advertising should work everywhere, online, in apps, and in physical stores.

2. Retail Media Networks Are Growing Fast

Retail media networks (RMNs) let brands advertise on a retailer’s website or app. This is a big deal now. Retailers like Amazon and Walmart make money by showing ads to shoppers.

  • Retail media is a $179.5 billion market in 2025.
  • It is growing at 15.4% every year.
  • Retail media now makes up over one-fifth of all digital ad spending.
  • Marketers will spend more than $62 billion on retail media in the US alone in 2025.

Why is this important?

‍Brands can show ads to people who are ready to buy. Retailers get extra money from ads. Everyone wins!

3. Personalization and AI Are Changing Advertising

Advertisements are getting smarter. Stores use data to show the right ad to the right person. This is called personalization. Artificial intelligence (AI) helps make this happen.

  • AI helps stores understand what shoppers like.
  • Personalized ads make shoppers happier and more likely to buy.
  • 59% of shoppers get tired of seeing the same ads over and over.

What should you know?‍

Ads that match what you like are better. Stores use AI to learn about you and show you things you want.

4. First-Party Data Is the New Gold for Advertising

First-party data is information stores collect from shoppers. This can be what you buy, what you look at, or your loyalty card info.

  • First-party data helps stores make better ads.
  • Stores that use this data will make 2.9 times more money.
  • Retailers use this data to show ads to shoppers who are most likely to buy.

Why does this matter?

‍Stores know more about you and can show you ads you care about. Privacy rules make third-party data harder to use, so first-party data is more important than ever.

5. Video and Social Media Advertising Are Big

Video and social media advertising are everywhere. People watch videos before buying. Social media lets brands talk to shoppers in new ways.

  • 60% of video marketers care most about how many people watch and interact with their videos.
  • Social media ad spending grew by 15% in 2024.
  • More than a quarter of all digital ad money is spent on social media.

What does this mean for you?

Stores and brands must use video and social media to reach shoppers. Fun, short videos and posts can make people want to buy.

Quick Facts and Numbers

  • Retail media will be 19% of all media ad spend by 2028.
  • Online retail platform ads made up 21.2% of global digital ad spend in 2024.
  • 41% of marketers plan to spend more on retail media in 2025.
  • The average cost for a retail lead is $34.
  • The average conversion rate for a retail lead is 3%.

Conclusion

Retail advertising is fun and exciting. The best stores and brands are using new ideas to reach shoppers. They are using technology, data, and creativity to make shopping better. Watch these trends. They will help you stay ahead in the world of retail with videos, AI, Omnichannel branding, and personalization. Now it's your turn!  Want modern retail branding services for your business? Connect with Vigyapan Mart today.