Using Email Marketing to Keep Customers Coming Back

Published On
August 1, 2025
Email marketing offers high ROI and strong retention. Use personalized messages, automated flows, mobile-friendly designs, and relevant content to engage customers. With the right frequency and key email types, you’ll drive repeat purchases and build lasting loyalty.

Email marketing is a powerful tool to make sure your customers remember you and keep shopping with you. It is easy to use, works well, and does not cost a lot of money. In this blog, we will look at why email marketing is so important, how it helps keep customers, and what you can do to make your emails stand out.

Why Does Email Marketing Work?

Email marketing is popular because almost everyone uses email. In 2025, there will be about 4.6 billion email users around the world. That is more than half of all people on Earth! Emails are opened and read every day, making them a great way to talk to your customers.

  • Big Audience: 4.6 billion people use email in 2025.
  • Daily Use: 88% of people check their email many times a day.
  • Easy to Use: Email marketing is simple and cheap compared to other ways of marketing.

How Email Marketing Keeps Customers? 

Email marketing helps you build a strong relationship with your customers. When people sign up for your emails, they want to hear from you. This makes them more likely to buy from you again.

  • Builds Trust: Emails feel personal, like a message from a friend.
  • Customer Retention: 80% of small and midsized businesses say email is their most important tool for keeping customers.
  • Influences Buying: 59% of customers say marketing emails help them decide what to buy.
  • Repeat Purchases: Emails about loyalty programs can increase repeat purchases by 20%.

Key Email Marketing Statistics

Here are some important facts about email marketing in 2025:

  • Open Rates: About 25% of marketing emails are opened.
  • Click-Through Rates: 1.5% of people click on links in emails.
  • Automation: Automated emails make 320% more money than regular emails.
  • ROI: For every $1 spent on email marketing, you can make $36 back.
  • Mobile Use: 59% of Millennials check email on their phones, so emails must look good on mobile.

Types of Emails That Work Best

Not all emails are the same. Some types work better for keeping customers.

  • Welcome Emails: Say hello and thank new customers for joining.
  • Newsletters: Share news, tips, and stories about your business.
  • Promotional Emails: Offer discounts, deals, or special offers.
  • Cart Abandonment Emails: Remind customers about items left in their cart.
  • Loyalty Emails: Reward customers for coming back and buying again.

Cart abandonment emails are some of the most effective. They remind customers about what they almost bought and help bring them back to your store.

How to Make Your Emails Better? 

Here are some tips to help your emails get opened and clicked:

  • Personalize: Use the customer’s name and recommend products they might like. Personalized emails get opened 26% more often.
  • Mobile-Friendly: Make sure your emails look good on phones. 50% of people will delete an email if it is not mobile-friendly.
  • Clear Subject Lines: Write short, clear subject lines so people want to open your email.
  • Good Content: Give value in your emails. Share tips, news, or helpful information before asking for a sale.
  • Call to Action: Tell people what to do next, like “Shop Now” or “Learn More.”
  • Respond to Emails: Let customers reply to your emails. This makes them feel heard and builds trust.

How Often Should You Send Emails?

Sending too many emails can annoy your customers. Sending too few can make them forget about you.

  • Find a Balance: Send emails regularly but not too often.
  • Listen to Your Customers: Let customers choose how often they want to hear from you.
  • Watch Your Results: Check your open and click rates to see what works best.

Why Email Marketing Beats Other Channels? 

Email marketing is better than many other ways of reaching customers.

  • More Effective: Email marketing is 108% more effective than banner ads and SMS.
  • Better Than Social Media: Email is 13% more effective than social media posts and 11% more than social media ads.
  • Higher Sales: People are three times more likely to buy from an email than from social media.

How to Get Started with Email Marketing? 

Starting email marketing is easy. Here are the basic steps:

1. Choose an Email Platform: Use a service like Mailchimp, Omnisend, or Wix.

2. Build Your List: Ask customers to sign up on your website or in your store.

3. Create Great Emails: Write clear, friendly emails with helpful content.

4. Test and Improve: See what works and try new ideas.

Conclusion

Email marketing is a smart way to keep your customers coming back. It is easy, cheap, and works better than many other marketing tools. By sending the right emails at the right time, you can build trust, increase sales, and make your customers happy. Want to utilize email marketing for your business to grow? Connect with Vigyapan Mart today! 

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