Billboard advertising is a kind of OOH advertising where the brands use billboards to promote their businesses. Note that billboards are blank spaces that are specially designed for putting ads. They are available in different sizes that may vary according to the place, target audience, and requirements.
Billboards have been around us for a very long time in static forms. However, they have now become smart by integrating digital and 3D technologies.
In this article, we will discuss everything about Billboard Advertising and find out why they still offer a great deal for brands.
Billboard advertisements use display boards to gain the attention of every passer-by. These billboards are placed in areas with large population areas to target a diverse range of audiences. Brands go one step ahead and put the billboards in places where people spend hours such as roads with rush hour routes or outside a sports stadium.
Fun Fact: Billboards are one of the oldest forms of advertising. They were used by some of the ancient civilizations such as the Chinese and Egyptians.
We live in the digital age where people are stuck to their smartphones, seeing online promotions, and purchasing from online e-commerce stores. Why would anyone see an ad placed outside that doesn't talk at all?
But here’s the catch!
Billboards are still effective because they don't go unnoticed.
Users have the power to skip or black out any ad on their screens but they can't do the same for billboards. Most people spend days outside of their homes and here the billboards become effective.
Fun Fact: The first modern-day billboards were created in the 1930s in the US.
Billboards mostly provide brands with a cost-effective alternative to promote their product and services compared to the radio & television ads.
Billboard ads target a wide and diverse range of audience. They are placed on busy roads, highways, and junctions and provide you with maximum reach.
Billboards are eye-catching and easily get attention even from hundreds of meters away.
Billboards continuously promote the messages irrespective of outdoor conditions which helps share the brand message more effectively on a grand scale.
Billboards help brands boost gossip about them. They can share any message such as collaboration, new product launches, sales & discounts, and festive specials. Billboard messages are highly recognized and get spread easily.
Billboards open the way for creativity. Brands can use unconventional innovative methods to express their value, goals, and messages to the audience. Creativity helps advertisers stand out among the crowd.
Modern-day billboard advertisements feature social media links, website addresses, and QR codes. Integrating digital technologies improves online engagement more than any other offline method.
There are several types of billboards that you see everyday. They all seem very similar so the chances are high that you have already seen more than one type of billboard ad and didn’t notice.
These are printed ads that are mounted on a structure. This is one of the most famous billboard ad formats and most people understand this by the term ‘Billboard ads’. These billboard ads use paper & vinyl printing to create the graphics.
Digital billboard ads use modern technology screen displays. They use LED or LCD screens to display their ad videos, animation, and other visual media.
These are flexible and more interactive than static billboards. Also, they may change their ads to target the right audience at times.
These are the largest-size billboard ads. They come in 14x48 ft sizes and are often located alongside highways & busy roadways. These are famous for their powerful impact on travelers and commuters. However, not all locations are suitable for such huge billboards.
Poster billboard ads are smaller in size but offer flexibility. They are great for reaching local slow moving traffic. They are often placed in heavy traffic and shopping areas to interact at eye-level positioning.
Mobile billboards are billboards on wheels. They fall into the category of transit OOH ads. They are placed on buses, trucks, metro trains, or cars to reach diverse audiences in multiple cities.
These billboards are large-scale displays that cover a good portion of a building. These are placed in high-traffic locations to make a powerful impact on the audience.
Follow the below given instructions:
Consider the message you want to deliver to them. If you want to show dynamic messages, digital billboards are good to go.
Choosing the right location is one of the strongest pillars of any OOH ad. They can generate hundreds of impressions each day if chosen carefully. Here’s how you can do it.
Though billboard ads are great for creating an impact and making your brand go viral overnight, it has some challenges as well. Here are some of them for you:
Billboard ads are undergoing several innovations with the rise of modern-day technologies. Here are some of the future trends of billboard ads. Read them all.
Billboard advertising costs vary depending on several factors. Check the following:
There are several billboard ads out there and consumers are getting bored of them. One more regular billboard ad may get nothing in your hands. But here is the question- how can you make your billboard interactive, engaging, and worthy to be seen? Here are some tips to follow:
The most common way of measuring the success of billboard advertisements is the traffic increment in the brand store. There are more ways to measure it such as surveys to check brand awareness, web traffic, foot traffic, sales increment, daily impressions, social media mentions & engagement, and lead generation.
Sales is the strongest metric to measure your ad success. If you see an influx, your ad has been a success.
Billboards are the most demanded OOH advertisements for their flexibility, wide reach, and attention-catching abilities. They come in different formats for targeting specific goals. Bulletin is the most famous among the billboard ad formats. They are large and often placed alongside highways to create a broad impact.
In this article, we have discussed the types of billboards, how to choose the right size & location, statistics about the billboards, and whether they are still making money for brands. The obvious answer is yes, they are making money and creating brand awareness at a grand level.
Want to run a billboard advertising campaign? Connect with Vigyapan Mart billboard advertising experts today.
