A Comprehensive Guide to Auto OOH Advertising
Auto Advertising is one of the best traditional outdoor advertising methods for boosting brand awareness and improving sales. They are effective and affordable for medium & small size businesses.
Auto advertisements are for you if you run a business and want to improve brand awareness & boost traffic.
In this article, we will discuss Auto advertising and how it helps your business.
What is Auto Advertisement?
Auto advertisement is a type of outdoor ad and is affordable and cost-effective. Notably, it offers better ROI than other media advertising.
These advertisements are flexible enough to go to remote areas. Notably, hoarding ads and bus advertisements are not effective in such areas.
They don't have any fixed routes. This means they can target more areas and a wider spectrum of audiences.
Auto advertisements are very affordable and great for local businesses. They help boost brand awareness, help in launching products, and increase store footfall.
- Auto ads are very flexible in nature and target remote areas.
- These advertisements are cost-effective and promise higher ROI.
- Auto ads offer high-level exposure to audiences, making the ads more compelling.
Why Do Auto Ads Still Matter in 2024?
Auto ads are flexible and target remote areas whereas other outdoor advertisements are not very effective. They can reach colonies, apartments, flats, villages, and the city outskirts and promote brands among all the residents.
Understand that digital ads have changed the world and you can target specific people searching for your product. Those ads are skippable and can be blocked. This can limit your visibility and reduce the effectiveness of your brand awareness campaigns.
Auto ads, on the other hand, offer high-level exposure. It engages with the audience in real-time. This lets the audience notice your advertisement and take action.
Benefits of Auto Advertisement
- Auto advertisements offer you flexibility and engage with the audience more impactfully.
- Smaller-size rickshaw ads offer more profitable deals.
- Auto advertisements are great for small businesses to establish themselves as industry leaders.
- Auto or rickshaws promote ads for 10 to 15 hours a day.
- Auto advertisements directly communicate with residents, travelers, working professionals, students, and everyday commuters alike.
Types of Auto Ads
Full Auto-Wrap Ads
Full-wrap auto ads cover the whole exterior of the auto. Brands use vinyl wrap to cover the entire auto.
Taxi Top Ads
These ads are placed on the top of auto. Notably, such ads are illuminated with lights as well.
Auto Trunk Ads
Such ads are placed on the trunk of an auto. They mostly use decals or stickers of brands.
Door Ads
These ads use decals or partial wraps to cover the doors of an auto.
Interior Ads
Such ads use seat covers or dashboard displays to place ads.
How to Choose the Right Auto Ad Format?
Being affordable, it can be confusing to choose the right auto advertisement format. They are flexible and effective but selecting the right one can help you make maximum profit.
Here are some tips for choosing the right auto advertisement format for your brand. Check them all.
- Consider your budget.
- Understand your ideal customer or target audience.
- Set the goal of your advertisement.
- Consider local laws about auto advertisement and outdoor advertising content.
Challenges in Auto Advertisement
Auto ads promise more brand awareness and an increment in sales. However, they are not free from challenges as well. Before you invest your money in auto advertisement, make sure you understand all the challenges and circumstances of the campaign.
- Auto advertisements may offer a shorter exposure time to the audience.
- They don't target a specific group of people.
- Brands must craft unconventional and creative messages for quick attention.
- Outside circumstances such as weather in traffic can disturb the auto advertisement.
- There is no solid ground to measure the true results of auto advertisements.
- Brands must follow all local OOH laws about outdoor advertising.
How to Make Your Auto Ads Stand Out?
Though auto advertisements are great for overall brand awareness and product launches, there are several auto advertisements running around the city. The question is how to stand out in such a cutthroat competitive environment.
Follow the tips given below to let people notice you.
- Use solid contrasting colors for advertisement text.
- A simple background is a must to highlight the subject.
- Use your creativity and choose unconventional paths.
- Use high-quality visuals only.
- Share all your contact information including website address, social media links, and QR.
How to Measure the Success of Auto Ads?
Measuring the tour success of auto advertisements can be tough. However, the Vigyapan Mart uses some rough methods to predict data-based results.
- Boost in sales after the launch of the ad campaign.
- Increase in brand awareness.
- Boost in social media engagement and website traffic.
- Boosted footfall in brand stores in the city.
- Real-time audience surveys.
Vigyapan Mart uses all of the above-mentioned ways to measure the success of auto ads.
Conclusion
In this article, we have discussed auto advertisement and how you can use it to improve brand awareness for your brand.
Though auto advertisements are very promising, there are challenges such as cut-throat competition and specific local OOH laws.
Auto ads can move to multiple locations and even the most remote areas such as the city outskirts or lower middle-class apartments, exposing your brand to all types of audiences from different social backgrounds.
Do you want to know more about auto ads or are you looking for a rightful auto advertising agency to launch your ad campaign? Connect with Vigyapan Mart now.
