Hoardings have always been a great channel of traditional outdoor marketing. They are huge, easily get attention, and are placed in high-traffic areas. Every promotional physical banner you see outside your home is a kind of hoarding advertisement. However, hoarding advertisements today are mostly used at construction places, sports grounds, or alongside highways.
Hoarding ads are larger-than-life and provide a luxury experience to brands, making them attractive to the audience. The hoarding ads create long-lasting concise and impactful messages to a diverse audience. It directly leads to high visibility, brand awareness, and boosted engagement.
Surely we live in the digital age but that doesn’t make hoarding ads less important for brands. People see online promotions and purchase from online stores. However, the buying psychology keeps the hoardings & online channels on balance.
Hoarding ads still matters!
Hoarding ads offer brands a cost-effective option to market and establish themselves as a brand.
Hoarding ads target a wide range of audiences from diverse socio-economic conditions. They are placed in high-traffic areas such as highways, construction sites, and junctions.
Hoardings can be seen from far distances as well. So if someone is not passing by it, still they may see it.
Hoardings are 24x7 into their job of spreading the message. This gives an advantage to the brands.
Hoarding ads create a buzz in the market with their message. They carry your idea, and product, and pitch that to everyone. This greatly enhances brand awareness and reach.
Hoarding ads allows you to go creative. Brands can use unconventional ideas to get instant attention.
Modern-day hoarding ads can enhance online engagement with social media & website integration. They are the biggest direct online traffic generator right now.
These hoardings are large, static ads, displayed alongside the highways and busy areas. They feature bold, minimal designs and target to capture the attention of every passer-by, especially drivers.
Mobile hoardings are hoarding ads on wheels. They are carried by buses, cars, taxis, or vans. Their flexibility and mobility allow the ads to interact with diverse audiences at eye level.
Wallscapes are large-size hoardings that can cover an entire building face. They are placed in high-traffic areas to gain maximum eyes on them.
Construction areas use hoardings as their temporary barriers. These hoardings transform the unpleasing construction site visuals into attractive displays of brand promotion.
These are illuminated OOH hoarding ads designed for targeting audiences at night. They use internal lighting to shine through the ad and create a vibrant display.
Use the below given tips:
Choosing the right location will offer engagement and ‘Hot Deal’ traffic.
Hoarding ads can make your brand viral in only a few days. However, it has its challenges as well.
Follow the tips given below to make your brand hoarding ads stand out.
Measuring the success of hoarding ads is a tough task. There are no solid metrics for doing so but advertisers can use special techniques to get a rough idea.
What should you look for?
Hoarding OOH ads is still a relevant medium for brand promotion. They are easily noticeable and effective. Moreover, they easily catch the attention of a diverse range of audience. Notably, hoarding ads come in different formats that allow them to target specific audiences in various locations. Hoarding ads are mostly seen at construction sites, sports matches, and along the highways to target a wide audience instantly.
In this article, we have discussed everything about hoarding ads, how to choose the right format & location, and how to measure their success. Also, it features tips for utilizing hoarding ads to their full potential.
Read again if you’ve missed any crucial information.
Are you looking for the best creative hoarding advertising services? Look no further! Contact Vigyapan Mart today.
