What are the Most Prominent Locations for Billboards or Hoardings in India?

Published On
June 18, 2025
The success of billboard advertising in India depends heavily on strategic placement. Prime locations like highways, city centers, commercial zones, malls, and transit hubs ensure maximum visibility, traffic, and engagement—helping brands effectively reach large, diverse, and target audiences.

Outdoor advertising includes all kinds of advertisements that you see outside of your home. Some of the most famous outdoor advertisements are as follows.

  • billboards,
  • hoardings,
  • transit ads,
  • posters, etc.

One of the most important factors for launching a successful outdoor advertising campaign is views. But how can you ensure maximum views for your ads? By choosing a prime location for your billboards or hoardings. In this blog, we will discuss some of the most prominent places for billboards or hoardings.

1. Highways and Expressways

Highways and expressways are a city's lifelines. They connect the major locations of cities and see a constant traffic flow of commuters, travelers, and local residents. This keeps them highly engaging and promising for such giant outdoor advertisements.These high-traffic pathways are excellent choices for billboards or hoardings. They engage with thousands of audience passing by and provide attention of a large and diverse audience to the ads.
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2. High-traffic Areas in Cities

High-traffic areas such as junctions, city markets, and other public areas are some of the most promising places for outdoor advertising.These locations are highly sought-after for billboard or hoarding advertising as they are hubs for pedestrian and vehicular traffic. These captive audiences spend their time in those areas to explore. This allows brands to showcase their advertisements to both locals and visitors to a city and increase visibility.
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3. Commercial and Business Areas

Cities are homes for high-traffic commercial business areas. These places offer residents and travelers their economic activities. You will see a bunch of offices, shops, entertainment venues, malls, and food courts in such areas. These economic centers host lots of people every day to buy something and are good for ultimate brand exposure. These places hold the potential for instant purchases too!
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4. Shopping malls and retail hubs

Talking about advertising and missing shopping malls? Never! Famous city spots such as shopping malls and retail hubs enjoy thousands of traffic flow each day. These prime locations attract buyers, residents, commuters, and tourists alike. Being so handy with such diverse audiences, these malls offer brands quality traffic and a prominent customer base. Hoardings or billboards in these locations easily capture people’s attention, boost brand awareness, and increase sales.
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5. Metro Stations, Airports, and Bus stand

Now, let's talk about the big cities where Metro, Airports, and huge Bus Stands are the biggest transport junctions. These transportation junctions are key locations for advertising as they connect cities with nearby areas and play a crucial role in local and distant travel connectivity. These places see a constant flow of commuters and offer businesses to reach a captive audience. Hoardings or billboards placed strategically in Metro Stations, Airports, or Bus stops get loads of eyes on them.

Conclusion

Looking for the best locations for gaining high-traffic quality audiences for your billboards? In this blog, we have discussed some of the most promising locations for billboards and hoardings that you can choose to launch your next successful outdoor ad campaign. Want to know more about billboard advertising? Connect with Vigyapan Mart billboard advertising experts.

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