Transit advertisements started in the early 19th century when the first vehicles were introduced to mankind. The transit ads are still trendy because people love to go by public transport for their everyday activities.
But as we all know, 2020 wasn't good for public interactions. This resulted in a drastic drop of transit ads engagement. However, the transit ads have recovered 70% of their pre-pandemic revenue in 2024.
Transit ads are great for brand awareness, engagement, and sales. But what is it exactly? Does this still work in 2024? How can brands make their target advertisement stand out in a crowd?
In this article, we will discuss everything that can help you execute a transit OOH advertising campaign and boost your business dramatically.
Every OOH ad that is placed on a public transport vehicle is a transit ad. These are movable ads and cover a predetermined route for boosting brand awareness and reach to their target audience.
The transit ads have unique opportunities to reach a diverse audience as they move through different locations. For example- they can easily capture the attention of Delhi commuters from diverse socio-economic backgrounds as most of the population uses transit vehicles for everyday travel.
In 2024, consumers are getting smarter. They want more personalized ads that connect to their personalized challenges & values. It means that covering the masses may not help target audiences on a personal level.
All these ads reach a diverse audience and engage with hundreds of travelers in multiple locations each day.
Transit vehicles often visit high-traffic areas which ensures sound exposure to a diverse audience for ads. This enhances brand awareness and uplifts audience engagement.
Commuters often have limited entertainment options when they travel on public transport. This increases the chances of them engaging with transit ads on vehicles such as metro train ads and bus ads.
Despite diverse socio-economic demographics, nearly all populations use public transport vehicles. This means you have an effective opportunity to target a specific audience or a mix of multiple demographic audiences.
Transit ads target multiple locations with a single advertisement. However, brands must take the right routes only to create the maximum impact. For example: fast food ventures should opt for roots near schools, colleges, and workplaces.
Transit OOH advertisement is a budget-friendly and effective alternative to traditional media ads. It offers you the flexibility of customization and targeting corporations and local businesses.
Transit ads allow for unconventional creativity for their ads. Brands can create eye-catching designs and innovative ways to grab instant attention from everyone.
Marketing in 2024 has changed dramatically. The new digital trends for transit OOH are on the rise as well as their challenges. Here are some of them:
Design something that doesn't only sell the product but offers an experience to the audience. It can be anything from single static visuals to storytelling. All you need to do is to go for the creative side.
The transit ads will use digital technology to measure the success and boost brand awareness. What should you expect?
Being sustainable is a new trend in the advertising industry. The government is promoting sustainable practices to ensure minimal effects on environmental conditions.
3D mobile billboards will be the new trend for ads on wheels. They will soon promote brands with an immersive experience for the audience.
Follow the tips below to make an impact through transit OOH ads:
Follow the metrics below to measure your success:
Careful planning is essential when you want maximum output from any marketing campaign. Transit OOH is no different. But how can a brand turn out to be different for the viewers? Here are some points to consider to create the best transit OOH campaigns:
Transit OOH advertising is still a powerful medium for promoting a brand. Notably, the rising population of big cities has made public transit more important than ever. Brands now have unique opportunities to engage with diverse audiences with transit OOH ads.
The strategic placement of ads in transit ensures high visibility & engagement from the audience.
As we look ahead, the future of transit OOH advertising will be defined by its adaptability and the ability to resonate with audiences in a rapidly changing world.
Want to create a complete transit advertising campaign for your brand?
Connect with Vigyapan Mart Transit Advertising Services today.
