A Comprehensive Guide to Transit OOH Advertising
Transit advertisements started in the early 19th century when the first vehicles were introduced to mankind. The transit ads are still trendy because people love to go by public transport for their everyday activities.
But as we all know, 2020 wasn't good for public interactions. This resulted in a drastic drop of transit ads engagement. However, the transit ads have recovered 70% of their pre-pandemic revenue in 2024.
Transit ads are great for brand awareness, engagement, and sales. But what is it exactly? Does this still work in 2024? How can brands make their target advertisement stand out in a crowd?
In this article, we will discuss everything that can help you execute a transit OOH advertising campaign and boost your business dramatically.
What is Transit Out-of-Home Advertising?
Every OOH ad that is placed on a public transport vehicle is a transit ad. These are movable ads and cover a predetermined route for boosting brand awareness and reach to their target audience.
The transit ads have unique opportunities to reach a diverse audience as they move through different locations. For example- they can easily capture the attention of Delhi commuters from diverse socio-economic backgrounds as most of the population uses transit vehicles for everyday travel.
Why is Transit Advertising Important in 2024?
In 2024, consumers are getting smarter. They want more personalized ads that connect to their personalized challenges & values. It means that covering the masses may not help target audiences on a personal level.
- Transit advertisements reach large and diverse audiences but maintain the local demands, values, and personalization.
- Modern-day digital marketing technology helps transit advertisers to utilize data, trends, and consumer behavior to target specific audiences.
- Targeting specific routes and locations allows the brands to go hyper-local and create personalized messages to speak directly to the community.
Facts and Statistics about Transit OOH Advertising
- Transit ads are cost-effective compared to other media channels such as TV and radio.
- Every day commuters spend an average of 45 to 60 minutes on public transport.
- Transit ads can grow up to 30,000 impressions each day.
- Transit ads are very effective for reaching specific audiences by choosing the correct routes.
Types of Transit OOH advertising
- Bus ads: These are ads displayed inside and outside of the buses.
- Train Ads: Ads displayed outside or inside of the metro trains.
- Taxi ads: These are ads displayed through taxis.
- Share ride ads: These are marketing messages that are displayed on the interior or exterior of share ride vehicles.
- Airplane ads: These ads are displayed within or on the Airplane.
- Boat advertisement: These are ads that are located in ferries, ships, and boats.
- Car ads: Ads that are shared on the exteriors of personal vehicles or fleets.
All these ads reach a diverse audience and engage with hundreds of travelers in multiple locations each day.
Benefits of transit out-of-home advertising
High Visibility and Reach
Transit vehicles often visit high-traffic areas which ensures sound exposure to a diverse audience for ads. This enhances brand awareness and uplifts audience engagement.
Captive Audience
Commuters often have limited entertainment options when they travel on public transport. This increases the chances of them engaging with transit ads on vehicles such as metro train ads and bus ads.
Diverse Demographics
Despite diverse socio-economic demographics, nearly all populations use public transport vehicles. This means you have an effective opportunity to target a specific audience or a mix of multiple demographic audiences.
Geographic Targeting
Transit ads target multiple locations with a single advertisement. However, brands must take the right routes only to create the maximum impact. For example: fast food ventures should opt for roots near schools, colleges, and workplaces.
Cost Effectiveness
Transit OOH advertisement is a budget-friendly and effective alternative to traditional media ads. It offers you the flexibility of customization and targeting corporations and local businesses.
Creative Opportunities
Transit ads allow for unconventional creativity for their ads. Brands can create eye-catching designs and innovative ways to grab instant attention from everyone.
Challenges in Transit OOH Advertising
Marketing in 2024 has changed dramatically. The new digital trends for transit OOH are on the rise as well as their challenges. Here are some of them:
- The rise of remote working and flexible scheduling is leading to fewer commuters every day.
- Simple, repetitive, and boring ads may not generate the right results.
- Transit ads must follow the local regulations and laws for OOH ads. These laws can vary for different zones.
- Transit ads are open to weather conditions. This can damage the advertisements in extreme conditions.
- There is no solid metric to measure precise success of transit OOH ads.
Transit OOH Advertising Future Trends
1. Focus on Experience-Based Campaigns
Design something that doesn't only sell the product but offers an experience to the audience. It can be anything from single static visuals to storytelling. All you need to do is to go for the creative side.
2. Integration of Digital Technology
The transit ads will use digital technology to measure the success and boost brand awareness. What should you expect?
- QR code integration.
- Social media integration.
- Digital displays.
- Digital OOH ads.
- Real-time ads.
3. Sustainability
Being sustainable is a new trend in the advertising industry. The government is promoting sustainable practices to ensure minimal effects on environmental conditions.
4. 3D mobile billboard
3D mobile billboards will be the new trend for ads on wheels. They will soon promote brands with an immersive experience for the audience.
How do you make your transit OOH Advertisements stand out?
Follow the tips below to make an impact through transit OOH ads:
- Use bold and simple design to stay classic and feel premium.
- Use the spaces and dimensions of your transit ads to go creative.
- Tap into the local culture and create a personalized dedicated transit ad.
- Utilize current events such as sports, science, or festive seasons in your transit ads to capture attention.
Factors to Measure the Success of Transit OOH Advertisements
Follow the metrics below to measure your success:
- The Click-through rates on QR codes and website links.
- Increase in social media engagement and web traffic.
- Boost in brand store visitors.
- Enhance in brand recall value among the targeted audience.
- Increase in brand awareness through real-time surveys.
Tips for Successful Transit OOH Campaigns
Careful planning is essential when you want maximum output from any marketing campaign. Transit OOH is no different. But how can a brand turn out to be different for the viewers? Here are some points to consider to create the best transit OOH campaigns:
- Use data for strategic targeting, personalization, and measuring the previous success records of transit ads. Take help from 2nd party providers such as Vigyapan Mart.
- Go unconventional and creative with transit ads. Try to create a transit ad that people will gossip about. Try to make it viral.
- Choose busier routes to get more eyes.
- Go with minimalistic designs and minimum word count but stunning visuals to grab attention.
Conclusion
Transit OOH advertising is still a powerful medium for promoting a brand. Notably, the rising population of big cities has made public transit more important than ever. Brands now have unique opportunities to engage with diverse audiences with transit OOH ads.
The strategic placement of ads in transit ensures high visibility & engagement from the audience.
As we look ahead, the future of transit OOH advertising will be defined by its adaptability and the ability to resonate with audiences in a rapidly changing world.
Want to create a complete transit advertising campaign for your brand?
Connect with Vigyapan Mart Transit Advertising Services today.
