Best Transit Advertising Campaigns from India's Metro Cities You Must Know
In 2025, transit advertising in India's metro cities showed its efficiency and power of attracting eyeballs. Delhi Metro, Mumbai locals, and Bengaluru Namma Metro, these have become the hotspots of the Indian urban landscape, where advertising means reaching out to lakhs of commuters each day. Unlike online ads that people skip, these catch eyes during long rides. Reports say transit ads gave 20-30% better ROI than banners due to high visibility and low cost. And brands have proved how successful it was. In this blog, we will discuss some of the successful transit advertising campaigns you must know about.
Why Transit Advertising Delivered Strong ROI in 2025?
Transit advertising got to see a 15-20% post-pandemic. But how? With a population of nearly 30 million, this city offers more than 50 lakh daily trips. Considering the multiple commuting methods such as buses, shared cabs, trains, metros, and booked cabs, the number may rise further. Results? Ads on train wraps, digital screens, and bus panels reached captive audiences. This helps any brand mark key wins: huge viewership, low cost per impression (₹0.50-1) and easy tracking via UTM links.
The best transit advertising companies in India are adapting to trends such as QR scans and local language creatives, boosting engagement by 25%. Results, several reports have sited 30% higher recall than static hoardings. Now, that’s a real deal.
1. Bikaji Transit Storytelling
Bikaji showed how partnering with influencers alongside launching a transit advertising campaign can give a rocket boost to your business. They didn’t select one single star; they chose multiple influencers. Notably, this step offered Bikaji a diverse mix of digital creators, food influencers, and actors.
Results?
These social media stars created grounded storytelling videos that helped the brand connect with lakhs of people organically. Moreover, it built relatability and sparked conversations.
2. Netflix India’s Strange Things Delhi Metro Ads
Netflix India transformed Delhi’s Rajiv Chowk Metro Station on the launch of the new season of Stranger Things into the eerie world of Hawkins. They wrapped entire walls and pillars in the show’s signature red-and-black visuals. With the LED lights and sound effects, the brand recreated the UPSIDE DOWN atmosphere. Moreover, with QR codes, Netflix directly lead the people to the show’s trailer on the Netflix app
Results?
Within only 3 days, thousands of everyday travellers clicked selfies, visited their app, and shared the experience on social media.
3. Spotify India Bengaluru Metro Campaign: “Every Mood Has a Playlist” (Bengaluru Metro)
At the Bengaluru metro station, Spotify India did something no one expected. The brand transformed the purple line into a mobile jukebox. Spotify transformed each train coach with a different playlist. This makes every coach a live advertisement jukebox of songs people love. Moreover, the brand used vibrant visuals of artists and lyrics to wrap the interiors. Plus, the QR allowed the travellers to play the featured playlist on their phones.
Results?
Higher in-app engagement during the campaign and thousands of organic user-generated stories.
4. Zomato’s ‘Hunger Doesn’t Wait’ Delhi Metro Campaign
Zomato wrapped the metro train doors with their usual witty lines and interacted with people with humour. They installed their quirky, relatable lines at eye level during boarding. Plus, dynamic QR codes showed a direct link to find the ‘nearest restaurant nearby’.
Results?
The app downloads increased by nearly twice, and people created memes and reels.
5. Tata Motors - “Built for the City” (Hyderabad Metro)
TATA motors took a different method to promote their newly launched SUV. They used train wrap campaigns with full exterior wraps showing the car’s speed. Plus, they turned station pillars into car headlights at night and train doors into taillights.
Results?
Higher showroom inquiries and strong crossover engagement on automotive blogs.
Conclusion
In this blog, we have discussed how some brands pulled off the power of transit advertising. But how is it meaningful even today? These brands showed how powerful transit advertising can be if used just the right way. However, it is to notice that brands didn’t stop at using transit only. Instead, they move to multiple new-age advertising techniques, like influencer marketing and UGC content. This one single step gave them more branding and a genuine connection than a big celebrity endorsement. Moreover, unlike the digital ads, these transit OOH ads are unmissable, and people love them for being witty, relatable, and fun. For urban people, transit advertising means trusted visibility amid rising metro use. Want to launch your next OOH ad campaign with the power of transit advertising? Connect with Vigyapan Mart experts today.
