What You Need to Know About Branding Inside Major Malls

Published On
June 18, 2025
Mall branding involves strategically placing ads like hoardings, kiosks, digital signage, and proximity marketing tools within shopping malls to capture attention without disrupting the environment. This blend of traditional and digital tactics maximizes visibility, engagement, and footfall for brands.

Malls are the hotspots of any city that gives breath to the robotic city life. They usually feature big supermarkets, multiplex halls, small but attractive shops, a food court, and a kid’s area. And this makes them a perfect place for advertising because thousands of people come here to give themselves a BREAK!!

But what should you know about Mall marketing?

Mall marketing is a kind of outdoor advertising strategy in which brands install their advertisement on the mall premises strategically. They ensure not disturb the essence of the mall and advertise in a way that entertains people.
So how is it done?

1. Display Hoardings & Banners

These are regular display hoardings and banners that show ads. However, they may have lit or backlit features to display the ad properly. These ads are placed inside the high-traffic areas of the malls, attracting the crowd at best.

2. Pole Kiosks

Pole Kiosks are promotional stands that stores and brands inside the mall use to mark their presence, increase brand awareness, direct customers to their shops, and spread information about new offers, deals, discounts, and new product launches.

3. Digital Signage

Digital signage is placed in front of the stores to mark their presence. This directs consumers to their stores, increases footfall and also increases curiosity among the passersby. Notably, digital signage is also used for displaying user-generated content to attract audiences.

4. Proximity marketing

Brand stores can use free Wi-Fi to send notifications about brand deals, offers, new launches, and even welcoming messages to the consumers roaming the mall.

Conclusion

Mall advertising sounds very interesting because it uses traditional outdoor ads such as hoardings, banners, and posters along with the new age digital signage and proximity advertisements. Interesting, right? Are you looking to launch a mall advertising campaign for your brand store? Don’t go anywhere! We got you. Connect with Vigyapan Mart and get quality ads, creatives, strategies, and consultation for a successful ad campaign.

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