Case Study: Britannia’s NutriChoice Newspaper Video Ad Guide
Britannia is one of the most famous and loved brands in India. Their NutriChoice biscuits are a popular snack. And in 2025, Britannia did something very new and exciting with their advertising. They used a newspaper ad that could play a video on your phone! Let’s explore how this worked and why it was special.
What Was the NutriChoice Newspaper Video Ad?
Britannia wanted to tell people about their NutriChoice biscuits in a fresh way. They put a special ad in a big newspaper. The ad showed a famous actor, Ranveer Singh, holding up a phone with a QR code on it. Readers could scan the QR code with their own smartphones. When they scanned it, a video of Ranveer Singh would play right on their phone’s camera screen, without needing to download any app.
How Did This Technology Work?
The ad used something called AI-powered mixed reality. This means it combines real things (like the newspaper) with digital things (like the video) on your phone. The QR code led to a special camera website. The camera tracked the ad and played the video smoothly, at 60 frames per second. No extra apps or downloads were needed. Anyone with a smartphone could use it easily.
Why Did Britannia Use This Idea?
Britannia wanted to stand out from other snack brands. They wanted to show that NutriChoice biscuits are a smart and healthy snack choice. The brand also wanted to be honest. In their “Face the Facts” campaign, they told people that NutriChoice is a cookie made from whole wheat and fiber, not a superfood, but a better snack option. By using Ranveer Singh, a popular actor, they made the ad fun and exciting for many people.
What Was Special About This Campaign?
- First of Its Kind: This was one of the first times in India that a newspaper ad used AI and mixed reality to play a video for readers.
- Easy for Everyone: No need to download anything. Kids, parents, and even grandparents could try it.
- Honest Messaging: The campaign was all about being open and telling the truth about what’s in the biscuits.
- Healthy Choices: The ad reminded people that making better snack choices is in their own hands.
What Did People Learn from This Campaign?
- Transparency Matters: Britannia showed all the facts about their product on the packaging and in ads. This helped people trust the brand more.
- Healthy Snacking: The campaign talked about how easy it is to snack mindlessly, but also how easy it is to choose something better, like NutriChoice biscuits.
- Fun with Technology: Mixing print ads with digital videos made learning about the product more fun and interactive for everyone.
Key Facts & Figures
- The campaign was created by big advertising agencies like Lowe Lintas and Mindshare India.
- The video ad used AI and mixed reality, which is very new in Indian print advertising.
- The “Face the Facts” campaign focused on honest, clear information about the product.
What Can Other Brands Learn?
- Be Honest: Tell your customers the truth about your product. It builds trust.
- Use New Ideas: Don’t be afraid to try new technology, even in old places like newspapers.
- Make It Easy: The best ads are simple to use and understand for everyone, even kids.
- Promote Healthy Choices: Encourage people to make better decisions for themselves.
Conclusion
Britannia’s NutriChoice newspaper video ad is a great example of how brands can mix old and new ideas to make something special. It shows that honesty, creativity, and easy-to-use technology can help brands connect with people in a fun and meaningful way. Want to know more about such intriguing advertisements? Connect with Vigyapan Mart today.
