Organizing Behind-the-Scenes Content: Building Hype Before Your Exhibition
Planning an exhibition can be very exciting. One great way to get people interested and eager to attend your event is by sharing behind-the-scenes (BTS) content. This means showing what happens before the exhibition opens to the public. It makes people feel special, connected, and curious about your event. Here, we will explore simple steps and tips to organize BTS content that builds excitement and helps your exhibition succeed.
Why Behind-the-Scenes Content Matters?
Behind-the-scenes content lets your audience see the hard work and creativity going into your exhibition. It gives a sneak peek of what to expect and shows the people who make it all happen. This kind of content makes your event more human and real. People love to see stories and faces behind a big event. BTS content also increases trust and interest, which can lead to more visitors.
Planning Your Behind-the-Scenes Content
Start planning your BTS content early, even months before the exhibition. Think about what moments would be interesting for your audience. These can include setting up booths, designing displays, or meeting the team members. It’s good to mix different kinds of content, like photos, videos, or short live tours. Remember that people like authentic and simple videos where someone talks and shows what is happening without being too polished.
Sections to Include in Your BTS Content
1. Meet the Team
Introduce the people working on the exhibition. Share short stories about them, their skills, and what they are excited about. This helps your audience feel connected and see the human side of your event.
2. Preparing the Space
Show how you build the exhibition space. Capture images or videos of setting up booths, arranging products, or testing lights and sound. Explain why these steps are important to make the exhibition great. These glimpses create anticipation for the final setup.
3. Sneak Peeks of Special Features
Give a preview of what makes your exhibition unique. For example, interview a designer about a new interactive display or show a workshop area being prepared. This gives people a reason to come and discover more.
4. Fun and Real Moments
Share bloopers or funny moments from the setup process. This makes your content more relatable and enjoyable. It also shows that your team is friendly and hardworking.
Best Ways to Share Your BTS Content
There are many ways to share behind-the-scenes content. Short raw videos narrated by team members are very popular because they feel real and personal. You can also create polished videos if you have time and budget, which can be used repeatedly to promote your exhibition. Live videos or virtual tours let people ask questions and get involved before the event. Photos with captions are simple but effective for social media posts.
Timing and Consistency
Start sharing BTS content at least 3 to 6 months before the exhibition. In the early days, focus on big milestones like planning and design. As the exhibition date gets closer, share more details and teasers. Keep a regular posting schedule so people stay interested and keep coming back to see what’s new.
Tips for Success
- Keep sentences and content simple and clear so everyone can understand easily.
- Use headings and short paragraphs to make the content easy to read and skim.
- Add stories or fun facts to make your BTS content more interesting.
- Show the passion and excitement of your team — enthusiasm is contagious!
- Use different types of content: photos, videos, live streams, and interviews.
- Include a call to action, like “Follow us for more sneak peeks!” or “Don’t miss the opening!”.
Conclusion
Organizing behind-the-scenes content is a smart way to build hype and attract visitors to your exhibition. By sharing authentic stories, showing your team and preparations, and keeping your audience engaged over time, you make your event more appealing and memorable. Start early, keep it simple, and have fun sharing the journey that leads to your big exhibition day! Want to create behind-the-scenes that are full of attractive stories for your next event marketing campaign? Connect with Vigyapan Mart storytelling advertising experts and get on the event promotional roll.
