Digital Screen Advertising on E-Rickshaws: The Future of Mobile Marketing

Published On
July 25, 2025
Digital screen advertising on e-rickshaws is transforming how brands connect with urban audiences. With real-time updates, vibrant visuals, and eco-friendly impact, it’s a powerful and cost-effective way to boost brand presence on city streets.

Cities in India are always busy. People move around in cars, bikes, buses, and rickshaws. Among these, e-rickshaws are special. They are electric, quiet, and good for the environment. Now, e-rickshaws are also becoming moving billboards. Digital screens on e-rickshaws are changing how brands talk to people. Let’s see why this is the future of mobile marketing.

What is Digital Screen Advertising on E-Rickshaws?

Digital screen advertising means putting screens on e-rickshaws. These screens show videos, pictures, and messages. As e-rickshaws move through busy streets, many people see these ads. This is a new and smart way to advertise.

Why is E-Rickshaw Advertising Growing?

  • More E-Rickshaws: There are over 300,000 e-rickshaws in India. This number is growing fast.
  • Eco-Friendly: E-rickshaws do not pollute the air. Brands that use them for ads look good for caring about the planet.
  • Cost-Effective: Advertising on e-rickshaws is cheaper than TV or big billboards.
  • High Visibility: E-rickshaws move through crowded areas. Many people see the ads every day.

How Digital Screen Advertising Works

  • Screens on E-Rickshaws: Screens are put on the sides or back of e-rickshaws.
  • Dynamic Ads: The screens can show videos, change messages, and update in real time.
  • Targeted Ads: Ads can be shown at different times or places. This helps reach the right people.
  • Eye-Catching: Bright colors and moving images grab attention.

Benefits of Digital Screen Advertising on E-Rickshaws

  • Reaches Many People: E-rickshaws go to markets, schools, offices, and homes. Everyone sees the ads.
  • Eco-Friendly: Electric vehicles help keep the air clean.
  • Low Cost: It is much cheaper than other types of ads.
  • Flexible: Ads can be changed quickly on digital screens.
  • Good for Local Brands: Small businesses can use this to reach their local customers.

Market Growth and Facts

Year E-Rickshaw Market Value (USD) Notes
2021 1.3 billion Market start point
2025 1.34–2.16 billion Growth continues
2029 2.81 billion (est.) Expected value
2032 5.79–27.5 billion (est.) Fast growth expected

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  • Sales: Over 380,000 e-rickshaws were sold in India in 2018. This number doubled by 2024.
  • Penetration: In March 2025, 59.9% of 3-wheelers sold were electric.
  • Advertising Reach: With so many e-rickshaws, brands can reach millions of people every day.

Why Are Digital Screens Better Than Other Ads? 

  • Change Messages Quickly: Unlike posters, digital screens can show new ads in seconds.
  • Show Videos: Videos are more interesting than still images.
  • Track Results: Brands can see how many people watched the ad.
  • Easier to Target: Ads can be shown at the right time and place.

Conclusion

Digital screen advertising on e-rickshaws is smart, green, and fun. It helps brands reach many people at a low cost. As more e-rickshaws hit the roads, this way of advertising will grow even more. For brands that want to be seen and remembered, digital screens on e-rickshaws are the future of mobile marketing. Want to launch a DOOH campaign with E-rickshaw advertising? Connect with Vigyapan Mart today!