How Companies are Using AR/VR in Promotional Merchandise?
Brands today want to grab attention in new, exciting ways. Traditional promotional products like pens and mugs are still seen everywhere, but now many companies are stepping up their game using augmented reality (AR) and virtual reality (VR). These tools make ordinary giveaways far more interactive, leaving a lasting impression on audiences. Let’s break down how AR and VR are changing the world of promotional merchandise.
What Are AR and VR?
Augmented Reality (AR): Adds digital images, sounds, or information to the real world. You might point your phone at a product and see animations or tips pop up on your screen.
Virtual Reality (VR): Puts you inside a fully digital world using a headset or goggles. You can look around, walk, or interact with things that exist only in that virtual space.
Why Are Brands Using AR/VR for Promotions?
- High Engagement: People love interactive experiences and AR/VR makes giveaways memorable and fun.
- Personalization: Brands can customize the experience for each person, boosting the impact of a simple promo item.
- Data Collection: Interactivity provides companies with valuable information about consumer preferences.
- Extended Reach: AR/VR promotions can easily be shared on social media, spreading a brand’s message even further.
Cool AR Examples in Promotional Merchandise
1. AR-Enhanced Business Cards
Some companies turn their business cards into interactive mini-websites. Scan the card with your phone and get access to videos, 3D models, reviews, or special offers.
2. AR-Embedded Apparel
T-shirts and hats come alive with AR. A logo or pattern might trigger an animation or exclusive story when scanned.
3. Interactive Packaging
By scanning packaging, customers unlock how-to videos, demos, or contests. This keeps a shopper engaged longer and can influence buying decisions.
4. AR Stickers & Posters
Stickers placed on products or event posters can trigger behind-the-scenes videos, games, or digital coupons, making the plain sticker a doorway to something much bigger.
5. Virtual Try-Ons
Fashion brands let shoppers “try on” sunglasses, shoes, or makeup through their cameras before buying. This reduces returns and boosts confidence in what people buy.
6. Games and Rewards
Circle K used a partnership with Pokémon Go to create AR experiences where playing a game could lead people to try Circle K coffee in real life. Players interacted with branded AR objects and were rewarded with items or discounts.
How VR Is Used in Promotional Merchandise
1. Virtual Showrooms
Car brands have virtual showrooms where customers can explore and “test drive” new models, no dealership visit needed. This saves money but still excites the customer.
2. VR Events and Experiences
Some brands, like fashion retailers, offer exclusive VR events. You can get a front-row seat at a runway show or immerse yourself in a 360-degree brand experience and that too all from home.
3. Branded VR Games and Stories
Big brands create whole VR games or stories around their products. For example, you might go on an adventure using a branded VR headset with prizes hidden throughout the digital world.
Facts and Figures
- 75% of the world’s most valuable brands use AR/VR in marketing.
- AR-powered ad campaigns often see engagement rates up to 44% higher than traditional digital ads.
- Try-on features and interactive experiences lead to higher sales and fewer product returns.
- Younger audiences are especially drawn to AR and VR, making them key tools for brands chasing the next generation of buyers.
Why Does It Work?
- Deeper Connection: People remember experiences, not just products. AR/VR turns a simple gift into an adventure.
- Social Sharing: Interactive experiences are often shared online, multiplying brand exposure.
- Real-Time Feedback: Companies can learn what people like as they interact, allowing them to fine-tune promotions quickly.
Conclusion
AR and VR tools are only getting better and more affordable. More brands, big and small, will add these technologies to their promotional merchandise. Soon, what feels futuristic now like scanning a mug to unlock a digital treasure hunt, could be part of everyday shopping. AR and VR let companies turn simple promo items into fun, shareable experiences. Brands connect with consumers in creative new ways, making giveaways much more exciting and memorable than anyone thought possible a few years ago.
Want to utilize the power of AR/VR for promotional product campaigns? Connect with Vigyapan Mart experts today!
