How Social Media Can Help Your Retail Business Grow

Published On
August 1, 2025
Social media helps retail businesses grow by reaching more people, increasing sales, and building strong customer relationships. This blog shares tips, stats, and strategies to boost your retail brand using platforms like Facebook, Instagram, TikTok, and more.

What is Social Media for Business?

Social media is a place online where people can talk, share photos, and watch videos. For a business, it is a way to show your products, talk to customers, and get new buyers.

  • Over 5 billion people use social media worldwide in 2025.
  • 96% of small businesses use social media for marketing.
  • An average person spends about 2 hours and 21 minutes on social media every day.

Why Should Retail Businesses Use Social Media?

Social media helps retail businesses in many ways:

  • Reach More People: You can show your products to millions of people without spending a lot of money.
  • Talk to Customers: You can answer questions, solve problems, and make customers happy.
  • Show Off Products: You can share photos and videos of your products so people can see what you sell.
  • Get New Customers: People who see your posts may become your new customers.

Important Fact

‍Nearly half (48%) of consumers say they interact with brands more often on social media now than six months ago.

How Social Media Drives Sales? 

Social media is not just about likes and shares. It can help you sell more products.

  • Social Commerce: This is when people buy things directly through social media.
  • 31% of people worldwide use social media for shopping.
  • By 2028, 21.7% of all online sales will happen on social media
  • Social commerce will reach $1.08 trillion by 2028.

Most Popular Platforms for Shopping among Millenium:

  • Facebook (24%)
  • Instagram (20%)
  • TikTok (13%)

Who Shops Most on Social Media?

  • Millennials (33% of social commerce spending)
  • Gen Z (29%)
  • Gen X (28%)

How to Use Social Media Marketing for Retail? 

Here are simple steps to use social media for your retail business:

  • Choose the Right Platforms: Use Facebook, Instagram, and TikTok because many people shop there.
  • Post Regularly: Share photos, videos, and updates about your products.
  • Use Paid Ads to show your products to more people. Social media ad spending will reach $276.7 billion in 2025. 83% of ad spending will be on mobile by 2030.
  • Engage with Customers: Reply to comments and messages quickly. 73% of customers will buy from a competitor if you don’t reply on social media. Most people expect a reply within 24 hours.
  • Use Video Content: People love watching videos. 78% of people like to learn about new products through short videos.

Bonus Fact

93% of marketers will spend more time on social marketing in 2025.

Benefits of Social Media for Retail Businesses

Using social media has many benefits:

  • More Brand Awareness: More people will know about your business.
  • Higher Sales: You can sell more products directly through social media.
  • Better Customer Service: You can help customers quickly and make them happy.
  • Learn About Trends: You can see what people like and what is popular.
  • Build Trust: When you reply fast and show real products, people trust you more.

Important Social Media Statistics for Retailers

Here are some key numbers to remember:

  • There are 5.42 billion social media users worldwide in 2025.
  • People use about 7 different social networks every month.
  • $276.7 billion will be spent on social media ads in 2025.
  • Social media ads are the top source of brand awareness for people aged 16–34.
  • Facebook is the biggest social network with 3.065 billion users.
  • Facebook is the top platform for direct purchases (39%).

How to Stand Out on Social Media? 

With so many businesses using social media, how can you be different?

  • Be Authentic: Show real stories and real people using your products.
  • Use Creative Content: Try new ideas and funny posts to get attention.
  • Listen to Your Customers: See what people like and what they want to buy.
  • Use Data: Look at numbers to see what works and what does not.

Mistakes to Avoid

Here are some common mistakes that retail businesses make on social media:

  • Ignoring Customers: Not replying to messages or comments can make customers unhappy.
  • Posting Too Much or Too Little: Find the right number of posts to keep people interested.
  • Not Using Video: Videos get more attention than plain photos.
  • Not Using Paid Ads: Paid ads can help you reach more people quickly.

Final Tips

  • Be active on social media every day.
  • Show your products in creative ways.
  • Talk to your customers and answer their questions.
  • Use paid ads to reach more people.
  • Keep learning and trying new things.  

Conclusion

Social media is a powerful tool for retail businesses. It helps you reach more people, sell more products, and grow your business. By using the right platforms, posting regularly, and talking to customers, you can make your business more successful. Remember to be real, creative, and always listen to your customers. Use these tips and facts to make your retail business grow with social media! Or you can connect with Vigyapan Mart to hire professional social media retail advertising services.