Measuring the Impact and ROI of Your E-Rickshaw Advertising Campaign

Published On
July 25, 2025
E-rickshaw ads offer high visibility, but are they delivering results? Learn how to measure campaign effectiveness using mobile tools, customer data, and ROI formulas to ensure your investment drives real business value.

E-rickshaw advertising is a smart way for businesses to get noticed. It uses electric rickshaws as moving billboards. Your message travels through busy streets and quiet neighborhoods. This helps your brand reach many people. But how do you know if your campaign is working? How do you measure its impact and return on investment (ROI)? Let’s find out.

What Is E-Rickshaw Advertising?

E-rickshaw advertising is when ads are placed on electric rickshaws. These vehicles move around cities. They show your brand to many people every day. This type of advertising is:

  • Eco-friendly: Uses electric vehicles, so it helps the environment.
  • Affordable: Costs less than many other types of ads.
  • Local: Reaches people in specific areas or neighborhoods.
  • Visible: Gets seen by pedestrians, passengers, and other drivers.

Why Measure Impact and ROI?

Measuring impact and ROI means checking if your ad is working. You want to know:

  • How many people see your ad?
  • Are people interested in your brand?
  • Is your ad leading to more sales or visits?

If you do not measure, you will not know if your money is well spent.

How to Measure the Impact of E-Rickshaw Advertising? 

There are several ways to check if your e-rickshaw ad is successful.

1. Track Impressions and Reach

Impressions: Count how many times your ad is seen.

Reach: Estimate how many different people see your ad.

Tools: Use GPS tracking or ask drivers to log routes and times.

Example: If one e-rickshaw travels through a busy market, it can get thousands of views in a day.

2. Use QR Codes and Mobile Engagement

QR Codes: Add a QR code to your ad. People can scan it for offers or more info.

Mobile Engagement: Track how many people scan the QR code.

Example: Brands like Amazon use QR codes to give special deals and track who is interested.

Data: You can see how many people visit your website or use your offer.

3. Collect Customer Feedback

Ask Customers: Find out if they saw your ad and what they think.

Surveys: Use short surveys online or in stores.

Feedback: Helps you know if the ad is liked and remembered.

4. Check Foot Traffic and Sales

Foot Traffic: See if more people come to your store after the ad runs.

Sales Data: Compare sales before and after the ad campaign.

Example: If sales go up after your ad, it is working.

5. Monitor Online Activity

Website Visits: Check if more people visit your website.

Social Media: See if more people follow or message you.

Example: If your ad has a hashtag or social media handle, track its use.

How to Calculate ROI of Your E-Rickshaw Advertising

ROI stands for Return on Investment. It means how much money you get back compared to how much you spend.

Formula:

ROI=(Gains−Costs)/Costs×100 

Gains: Money you make from the ad (like extra sales).

Costs: Money you spend on the ad (like design and placement).

Example:
 If you spend ₹10,000 on an ad and get ₹30,000 in extra sales, your ROI is:

(30,000−10,000)/10,000×100=200%

Common Challenges in Measuring E-Rickshaw Advertising

Hard to Track: It is not always easy to count every person who sees your ad.

No Direct Link: Sometimes, people see your ad but do not buy right away.

Negative Impact: If the ad is poorly made, it can hurt your brand

Best Practices for Measuring and Improving Your Campaign

Use Technology: Use GPS, QR codes, and online tools to track results.

Set Goals: Decide what you want to achieve (more sales, more visitors, etc.).

Check Data Often: Review your data every week or month.

Improve Your Ad: Change your ad if it is not working well.

Ask for Feedback: Talk to customers and drivers for ideas.

Conclusion

E-rickshaw advertising is a powerful way to promote your brand. It is affordable, eco-friendly, and reaches many people. To make sure your campaign is successful, you need to measure its impact and ROI. Use technology, track data, and ask for feedback. This will help you improve your ad and get the best results. Want to measure your e-rickshaw advertising campaign with precise accuracy? Connect with Vigyapan Mart marketing experts today.