Quirky and Unexpected Promotional Products That Actually Work
No one remembers the boring, regular stuff. People remember the masala, the quirky, unexpected things they see. That is the reason why offbeat items sell more, attract more. They spark curiosity and engagement among your audiences– they create shareable and brand-rich moments that stick. Let’s explore why the odd and unexpected often win big in advertising strategy. In this blog, we will discuss how exactly you can make your own quirky work for your brand. The principles that make the unusual often outperform the expected.
Unexpected is Memorable
A perfect advertisement is always out of the box. When your customer receives something other than just the ordinary scrap, their brain lights up, which makes it memorable for them. It has a simple psychology - a difference always leaves its mark on your mind. We tend to remember things that deviate from the boring norm. Fevicol made a similar move at the Kumbh Mela. They sent a group of people wearing a giant t-shirt, which made them look like they were really stuck together. The crowd of hundreds couldn’t help but laugh. And instantly the iconic Fevicol tagline came out of their mouth– ‘Fevicol ka jod hai, tootega nhi!’ This move wasn’t just clever, but a culturally rooted, memorable move. Similarly, you can also make your product promo a conversation starter.
Humor increases your sales
The humor you use in branding humanizes your brand. The funny, emotional, well-timed promotional product that matches the trend creates an emotional connection with your audience. Which in turn makes you viral because of your emotional resonance.
Eco-friendly Can Be Unexpected Too
Sustainability has now become a norm, a standard that every person on earth should follow. Adding quirky and unexpected twists to the eco-friendly products can actually do a great job. Especially in making them memorable and responsible among your audiences.
Here are some smart options:
- You can add seed bombs with creative instructions such as “Beej Hai Hum; Jitna Phekoge Utna Ugege!” or “Pheko, Apni Puri Shakti Ke Sath Phenko!”
- You can use recycled denim coasters with stitching depicting your brand’s logo.
- Or the cute solar-powered dancing figurines for the office desks.
The unexpected eco-friendly strategy is a very useful tool. You can use this to showcase your brand's values in the product story. You can include a tag that explains your products, your brand’s eco journey, and your brand's mission quite proficiently.
The Power of Personalization
Quirky and unexpected do not have to be completely different. Sometimes, it means being highly relevant to your audience and personalizing. People tend to buy products that perfectly resonate with them, their identity, profession, and lifestyle. This is what creates stronger connections with your audiences. Let’s take the example of Coca-Cola. Coca-Cola launched its “Share A Coke” campaign. In which they replaced the classic Coca-Cola logo on bottles with popular first names and nicknames. Which resonated with their audiences and did a great job in increasing their sales. People still remember the iconic campaign of Coca-Cola.
Here are some innovative ideas to opt for:
- You can create name-specific mugs and pens by using the new AI-based predictive printing.
- “Design your own” sticker sets with blank spaces for doodling.
- You can also start your industry-themed board games. For instance: Marketing Monopoly.
When Tech Meets Quirky
Tech– the most static industry, can be quirky too. They, too, can have a playful side. When you merge the utility with unexpected designs, this ensures highly impactful promotions.
Example?
Xiaomi (Redmi) Turbo 4 Pro, this tech company leveraged the idea of being quirky. They launched their Harry Potter Limited Edition, which attracted hundreds of buyers from all across the globe. Here are some other cool ideas that you can leverage:
- You can create USB drives shaped like sushi, sneakers, or your actual product.
- Bluetooth Speakers that can be designed as vintage radios or rubber ducks.
- LED light cubes with changing brand messages.
Conclusion
Quirky promotional products are not just fun, but an effective advertising strategy that attracts audiences. Leveraging the quirky promotional products not just attracts attention and laughter, but also leaves a lasting memory in the mind. When this strategy is pulled in the right way, it not only promotes your brand but also embodies it. In a world of sameness, embrace the unexpected and make your brand unforgettable. Want to launch quirky & unexpected promotional products for your next branding campaign? Connect with Vigyapan Mart today!
