What is Special Build Billboard Advertising?
Have you ever seen a giant burger popping out of a billboard or a car that looks like it’s bursting through a wall? These are not just regular ads. They are called special build billboards. Let’s explore what makes them so special, why brands use them, and some cool facts about them.
What Makes a Billboard “Special Build”?
A specially built billboard is not flat like a normal billboard. It is a custom-made advertisement that uses 3D shapes, moving parts, lights, or even technology to stand out. These billboards are designed to surprise people and make them stop and look.
Key Features
- 3D elements: Objects that stick out from the billboard, like a giant soda can or a huge shoe.
- Interactive parts: Some billboards let people touch, press, or play with them.
- Lights and sounds: Bright lights or music can make the billboard even more exciting.
- Special effects: Smoke, water, or moving pieces can be added for extra fun.
Why Do Brands Use Special Build Billboards?
Brands want people to notice their ads and remember them. Special build billboards are great for this because they are big, bold, and hard to ignore.
Benefits
- Grab attention: People are more likely to look at a billboard that is unusual or surprising.
- Easy to remember: When an ad is fun or different, people remember it for a long time.
- Shareable: People love taking photos with cool billboards and sharing them online. This helps the ad reach even more people.
- Reach lots of people: Billboards are placed in busy places, so thousands of people see them every day.
- Promote brand image: Special builds show that a brand is creative and fun.
How Do Special Build Billboards Work?
Making a special billboard takes a lot of planning and creativity. Here’s how it usually happens:
- Idea: The brand and designers think of a fun, new way to show their product or message.
- Design: Artists and engineers create drawings and models of the billboard.
- Build: Skilled workers use special materials to build the billboard, sometimes right on the street.
- Install: The billboard is put up in a busy place where lots of people will see it.
Here are some real-life examples
Here are some famous special build billboards from around the world:
- Jägermeister: Used a giant 3D bottle and clever words to make people stop and look.
- Burger King: Built a huge, realistic burger popping out of the billboard to make people hungry.
- Car companies: Made cars look like they are driving right through the billboard.
- Food brands: Created giant packets or cans that look like they are pouring out their contents.
Fun Facts About Special Build Billboards
- They can be huge! Some are as tall as a building or as long as a bus.
- They use new technology: Some billboards change when it rains, gets dark, or when people walk by.
- They cost more: Because they are custom-made, special build billboards can be more expensive than regular billboards, but they often give better results for brands.
- They make people happy: Many people smile, laugh, or take photos when they see a creative billboard.
Why Are Special Build Billboards Important?
In a world full of ads on phones and computers, it’s easy to ignore most messages. Special build billboards are different because they are real, big, and right in front of you. They help brands stand out and make people feel something special.
Remember
- Special build billboards turn advertising into an experience.
- They are fun for everyone, from kids to adults.
- They help brands be remembered in a crowded world.
Conclusion
Special build billboard advertising is all about creativity and making a big impression. Next time you see a giant shoe or a car bursting out of a wall, you’ll know it’s a specially built billboard. These ads make our streets more interesting and help brands connect with people in a fun way. Looking for professionals to launch a special build billboard advertising campaign? Connect with Vigyapan Mart today.
