Metro station advertising is a powerful method of marketing and raising brand awareness in metro cities. It is widely seen, has a viewership of thousands, and catches immediate attention of travelers. This article discusses everything about Metro station ads and how they can help a brand improve its business.
Metro station advertising is a powerful advertising method. It allows brands to place their ads (static or digital) on metro station premises. These ads interact with travelers and everyday commuters and help brands raise awareness and engagement.
Metro stations or subways are the backbone of modern cities. They provide residents with a convenient and quick way of moving within the city, saving them from heavy traffic and golden rush hours. Metro stations connect zones within a city for students, professionals, and families. These stations host thousands, if not lakhs, of people each day, making them perfect places for advertisements.
Metro station advertisements come in both digital and static advertisement forms and include billboards, hoardings, posters, digital screens, and several other kinds. Such ads get thousands of views each day, exposing the brand to vast audience groups. This incredibly raises brand awareness and ultimately leads to increased web traffic, footfall in brand stores, and improved ground survey reports.
Fun Fact: 90% of Metro travelers notice metro station advertisements.
These advertising boards use a light source behind the panel to enhance the ad’s visibility at night. This helps the graphics to stand out and attract more eyes.
Ambient-lit panels use soft lighting to give the ads a subtle glow that doesn’t harm human eyes. Such ads are generally placed in the waiting areas.
Kiosks are compact-sized standalone advertising units. They can show attractive displays and static advertisements to engage audiences.
Digital screens are electronic displays that show dynamic content such as animation, videos, and images.
LED screen ads use LED displays to show dynamic and visually stunning ads.
Ads on elevators use small-size posters and hoardings to engage audiences.
Floor graphic ads are literally on the floors of Metro stations. They use engaging visual graphics to connect and guide the audience to their platforms. Brands use floor graphics to catch quick attention from the audiences.
Billboards are large-size ads placed in the high-traffic zones of metro stations. They bring immediate attention and leave a memorable impact on the audience.
Platform posters are placed on the platforms where the trains arrive and depart. Metro platform poster ads provide profound brand visibility to everyday commuters.
While static metro station ads don’t have solid metrics to measure their true success, digital ads have improved in this regard. With the increasing usage of digital technologies such as QR and social media integration, metro station ads offer a rough idea about engagement insights. Here are a few factors that can help in measuring success.
This article has discussed Metro station advertising and how it can help businesses raise brand awareness and gain quality leads. Metro stations are city hotspots that have thousands of travelers each day. This makes it highly profitable for brands as they can place billboards, floor graphic ads, LED ads, kiosks, and several other types of metro ads to engage with audiences.
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